Showbiz Sandbox 65: Hollywood’s Love/Hate Relationship With Twitter

Last summer a number of movies had enormous box office drop offs in their second day of release and studios blamed it on what they termed the Twitter Effect. Daniel Frankel from The Wrap joins us to explain how the social media trend that was going to revolutionize word-of-mouth hasn’t demonstrably done so. Platforms such as Facebook, MySpace and even text messaging seem to influence moviegoers more than Twitter. That hasn’t stopped studios from finding modest success on Twitter by purchasing trending topics.

A number of big television news stories broke over the past week thanks to the annual Television Critics Association press tour. Ellen DeGeneres resigned as a judge on “American Idol”, but Fox may be replacing her with Jennifer Lopez. Meanwhile, Stephen McPherson, the president of ABC, abruptly resigned under a cloud of controversy relating to rumored sexual harassment investigations and was promptly replaced by ABC Family topper Paul Lee.

In the music world Kanye West may be hoping the Twitter effect will help boost sales of his upcoming album. The hip-hop star made headlines by opening a Twitter account and turning up at Facebook headquarters to entertain employees.

During Big Deal or Big Whoop we cover the weeks top entertainment news including Daniel Craig’s new role in “The Girl With The Dragon Tattoo” and why libraries might be the best place to rent a movie. We end with a little Inside Baseball story that has Virgin mogul Richard Branson launching his own movie studio.

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VOTD: Inception, Toy Story 3 Trailer Mash Up
http://screencrave.com/2010-07-28/votd-inception-toy-story-3-trailer-mash-up/

The Twitter Effect Isn’t What Hollywood Thought
http://www.thewrap.com/movies/article/twitter-effect-its-real-not-what-we….

Ellen DeGeneres Out Of American Idol
http://www.hollywoodreporter.com/hr/content_display/news/e3i1975eab1….
http://www.nytimes.com/2010/07/30/arts/television/30ellen.html?_r=1&hp
http://www.deadline.com/2010/07/breaking-ellen-out-of-idol/

Kara DioGuardi Out At ‘Idol’
http://livefeed.hollywoodreporter.com/2010/07/report-kara-dioguardi….

McPherson Out At ABC; Lee Expected To Replace
http://livefeed.hollywoodreporter.com/2010/07/steve-mcpherson….

Steve McPherson Resigned Amid Alleged Sexual Harassment Probe
http://livefeed.hollywoodreporter.com/2010/07/exclusive-steve-mcpherson….

It’s Official: Paul Lee Is ABC’s New President
http://livefeed.hollywoodreporter.com/2010/07/its-official-paul-lee-is-abcs….

No Overtime For Steve Carell As NBC Acknowledges He’s Leaving The Office
http://artsbeat.blogs.nytimes.com/2010/07/27/no-overtime-for-steve-carell….

Eminem Stays On Top
http://artsbeat.blogs.nytimes.com/2010/07/28/eminem-stays-on-top/

Black Eyed Peas’ “I Gotta Feeling” Hits Historic 6 Million Download Mark
http://www.hitfix.com/articles/2010-7-30-black-eyed-peas-i-gotta….

Kanye West Visits His Facebook Friends, Performs New Material
http://www.rap-up.com/2010/07/27/kanye-west-visits-his-facebook….

New Michael Jackson Album Due In November
http://www.hitfix.com/articles/2010-7-30-new-michael-jackson-album….

Now Legal In The U.S.
http://www.crunchgear.com/2010/07/26/now-legal-in-the-u-s-jailbreaking….

Artists Lose Out As Fans Stop Burning CDs
http://www.thelocal.se/27860/20100718/

Spotify Reboots U.S. Label Negotiations
http://www.billboard.biz/bbbiz/content_display/industry/e3i1975eab18….

Daniel Craig To Star In Film Versions of Stieg Larsson Novels
http://artsbeat.blogs.nytimes.com/2010/07/27/daniel-craig-to-star-in-film….
http://www.reuters.com/article/idUSTRE66P64920100726

President Obama Ganers Big Viewing On Daytime TV
http://www.google.com/hostednews/ap/article/ALeqM5hAJNIGmFfSwvAL….

Guillermo Del Toro And James Cameron Come Together ‘At The Mountains of Madness’
http://www.hitfix.com/blogs/2008-12-6-motion-captured/posts/guillermo….

Fox To Launch American Country Awards
http://www.hollywoodreporter.com/hr/content_display/news/e3icb068f1d….

Rihanna to Make Her Big Screen Debut In ‘Battleship’
http://www.hitfix.com/articles/2010-7-27-rihanna-to-make-her-big-screen….

Lindsay Lohan Released From Jail
http://news.yahoo.com/s/ap/20100802/ap_en_mo/us_people_lindsay_lohan

“Mad Men” Premiere Ratings Rise (A Little)
http://livefeed.hollywoodreporter.com/2010/07/mad-men-premiere-ratings….

‘Damages’ Saved From Cancellation By DirecTV
http://tvbythenumbers.com/2010/07/19/damages-saved-from-cancellation….

With Pacino ‘Merchant of Venice’ Will Transfer To Broadway
http://artsbeat.blogs.nytimes.com/2010/07/26/with-pacino-merchant-of….

Terry Gilliam To Direct Webcast Of Arcade Fire Concert
http://www.hitfix.com/articles/2010-7-26-terry-gilliam-to-direct-youtube….

Kings Of Leon Cancels St. Louis Show Due To Bird Sh*t
http://blogs.riverfronttimes.com/atoz/2010/07/kings_of_leon_cancels….

More People Getting DVDs From Library Than From Netflix or Redbox
http://consumerist.com/2010/07/more-people-getting-dvds-from-library….

IMDB’s Top 250 Films
http://www.imdb.com/chart/top?tt1375666

Relativity Media’s Rogue Pacts With New Virgin Production Arm
http://blogs.indiewire.com/thompsononhollywood/2010/07/30/relativity….