Showbiz Sandbox 185: HitBliss Bets You’ll Watch Ads To Get Free Movies

March 11, 2013

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HitBliss is a new streaming video service that enables users to earn credit toward popular movies and television shows simply by watching advertising. The catch is all the targeted ads are shown up-front, and viewers must be paying attention or they won’t get the credits needed to purchase or rent videos.

Sharon Peyer is the co-founder of HitBliss and spent four years helping launch the company. In this interview she explains how the service originated, how it works and what the future of HitBliss might look like. Peyer believes consumers are actually willing to watch ads so long as the messages are relevant and they can get something out of it.

It’s no secret that streaming media services are all the rage these days, yet it remains to be seen whether they can be profitable too. Pandora’s latest earnings (or lack thereof) beat analysts expectations sending its stock price soaring. Unfortunately, the royalties they pay for music might start rising, along with the number of competitors like YouTube and Apple looking to enter the market.

Of course we also cover the week’s top entertainment headlines including Pink Flloyd’s 40 year presence in the music charts, Rupert Murdoch’s plans for a television sports network and the Daily Show’s Jon Stewart takes a crack at making a movie.

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HitBliss
http://www.hitbliss.com/

CataCombo Sound System by Pause
http://youtu.be/SDpC5ZYcA7M

Foreign Box Office: ‘Oz the Great and Powerful’ Opens No. 1 With $69.9 Million
http://www.hollywoodreporter.com/news/foreign-box-office-oz-great-427164

Domestic: Oz Great and Powerful Opens
http://www.hollywoodreporter.com/news/oz-great-powerful-opens-803-427151

Disney Planning ‘Oz the Great and Powerful’ Sequel
http://variety.com/2013/film/news/disney-no-place-like-another-oz-sequel-exclusive-1200005299/

HitBliss, The Pandora Of Ads, Will Pay You To Watch Commercials
http://techcrunch.com/2013/03/01/hitbliss-the-pandora-of-ads-will-pay-you-to-watch-commercials/

‘All My Children,’ ‘OLTL’ Announce Web Debut Date
http://insidetv.ew.com/2013/03/11/all-my-children-one-life-to-live/

US ISBN Monopoly Threatened By Self-Publishing
http://news.slashdot.org/story/13/03/09/1650225/us-isbn-monopoly-denies-threat-from-digital-self-publishing

Digital Publishing May Doom ISBNs
http://www.economist.com/news/international/21572751-digital-publishing-may-doom-yet-another-analogue-standard-book-keeping

Bowker’s ISBN Markup
http://in30minutes.com/bowkers-isbn-markup-new-authors/

March Madness Generates $1 Billion In Ad Sales
http://www.adweek.com/news/television/show-me-moneyball-march-madness-generates-1-billion-ad-sales-147732

Dark Side Of the Moon On Charts 40 years After debut
http://www.billboard.com/biz/articles/news/1551243/chart-moves-bruno-mars-slow-climb-to-no-1-pink-floyds-dark-side-turns-40

Jon Stewart takes Summer Break
http://www.hollywoodreporter.com/live-feed/jon-stewart-take-summer-break-426109

Hydra Is Appropriately Named
http://www.digitalbookworld.com/2013/hydra-is-appropriately-named/

SFWA Fires Back at Hydra With Strongly Worded Letter
http://www.digitalbookworld.com/2013/sfwa-fires-back-at-hydra-with-strongly-worded-letter/

Details Of New Fox National Sports Network
http://variety.com/2013/tv/news/fox-reveals-details-of-new-national-sports-network-1200003561/

Sam Mendes Says He Won’t Direct Next James Bond Movie
http://artsbeat.blogs.nytimes.com/2013/03/06/sam-mendes-says-he-wont-direct-next-james-bond-movie/

History’s Bible Brings 13.1 Mlllion
http://www.hollywoodreporter.com/live-feed/tv-ratings-bible-brings-131-425916

Joy Behar Departing The View
http://www.hollywoodreporter.com/live-feed/joy-behar-departing-view-426770

Hasselbeck Departing The View
http://www.hollywoodreporter.com/live-feed/elisabeth-hasselbeck-departing-view-427016

5 Million US Homes Without Cable Or Over The Air TV
http://www.hollywoodreporter.com/news/nielsen-5-million-zero-tv-427247

Pandora Stock Surges 25%
http://www.hollywoodreporter.com/news/pandora-stock-surges-25-percent-426658

Pandora CEO Out
http://www.adweek.com/news/technology/pandora-ceo-kennedy-out-147779

Record Labels Object To Apple’s Proposed Low Streaming Royalty Rate
http://www.nypost.com/p/news/business/stingy_to….

Streaming Music Service ‘Daisy’ Raises $60 Million
http://techcrunch.com/2013/03/05/daisy-funding-spin-out-beats/

YouTube To Launch Music Streaming Service, Take On Spotify
http://tech.fortune.cnn.com/2013/03/05/youtube-streaming/

Bleecker Bob’s, Sound Fix Record Stores Announce They’re Closing
http://gothamist.com/2013/03/07/dying_breed_bleecker_bobs_sound_fix.php

Key Club to Close This Month
http://blogs.laweekly.com/westcoastsound/2013/03/key_club_closing_gazzarris.php

MGMT Anticipates Eponymous Album With Spring Run
http://www.soundspike.com/news/tour/5127-mgmt_tour_mgmt_anticipates_eponymous_album.html

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