Showbiz Sandbox 210: Record Labels Look To YouTube As The New Radio

October 21, 2013


Instead of promoting new releases through traditional avenues such as radio and television, record labels are beginning to rely on YouTube as the most effective method for reaching younger audiences. As Dawn C. Chmielewski, an entertainment writer for the Los Angeles Times explains, its not just musicians that are getting a boost from this new practice, but also some of the self-made tastemakers who have become YouTube stars.

Television networks are also beginning to love technology, specifically DVRs. Though the industry has long despised the timeshifting devices which allow viewers to skip commercials, executives are once again discovering how they can significantly boost ratings.

Meanwhile, more details are emerging about why the film adaptation of “Fifty Shades of Grey” lost its male lead. Beyond being uncomfortable with his new found stardom, Charlie Hunnam was also pushing for script revisions according to some reports.

Of course, we also cover the week’s top entertainment news stories including why the creators of “South Park” missed the deadline for their latest episode, “The Lion King” becomes Broadway’s first billion dollar production and the hit television series “Glee” announces its final season.


New Data From Pew on E-Readers and Tablets

Jeffrey Katzenberg: ‘Turbo’ TV Show Being Produced Largely in South Korea

‘Fifty Shades’: Charlie Hunnam’s Script Showdown and the Chaotic Final Days

Darren Aronofsky, Paramount Spar Over ‘Noah’ Final Cut

TV Ratings: ‘American Horror Story’ Scares Up More Records, Jumps 44 Percent

Big 4 Broadcast Networks Feel Good About Fall, Thanks to ‘DVR Lift’,0,773717.story

Ryan Murphy: Glee to End Next Season, Reworked Series Finale Will ‘Honor’ Finn

NFL Games on Netflix or Google? It Could Happen,0,7397071.story

NBC’s Broncos-Colts Matchup Dominates Primetime Sunday

Netflix Orders Thriller-Drama from ‘Damages’ Creators,0,4616599.story

Nirvana, Kiss, Hall and Oates Nominated for Rock and Roll Hall of Fame

Authors Accept Censors’ Rules To Sell In China

New Amazon Shame, Holocaust Denial

An Epidemic of Filth

The Literary Darknet of Independent Publishing

Michael Bay Attacked on ‘Transformers 4’ Set in Hong Kong

‘Lion King’ Is Broadway’s First $1 Billion Show

IsoHunt to Shut Down After Settlement With Hollywood Studios

Matt And Trey Make History Blowing ‘South Park’ Deadline, Blame Power Outage

Martin Sheen to Be Honored at Dubai Film Fest

How YouTube and Music Companies Reach Generation C,0,531207.story


  • mgiltz

    It’s true: you tube is where I go first to listen to a song I’ve read about. First it was MySpace. Now it’s sometimes bandcamp or SoundCloud. But YouTube is pretty much guaranteed to have some sort of official video I can check out. And no, I rarely watch the visuals. I just do it for the music. Does this mean YouTube can maintain its dominance or that they’re just as prone to be supplanted by something else the way MySpace was?