Showbiz Sandbox 328: Pokémon Finally Brings Augmented Reality to Life

July 11, 2016


After endless hype everyone is finally getting a chance to experience virtual reality and augmented reality in the best way possible; by playing a game. Pokémon Go was an instant hit when it launched recently for mobile phones. It’s literally and figuratively a game-changer and the first of what’s sure to be many new products making clever use of AR.

Meanwhile, for the first time in years, the Chinese box office is not just slowing down, it’s shrinking. Hollywood movies are dominating the market but that hasn’t stopped the Chinese government from loosening the reins to let in more Hollywood movies just to sell more tickets.

In fact, the deal limiting the number of imported films into China to 34 per year ends in 2017. As Hollywood goes back to the negotiating table with the Chinese government, they will not only be pushing to get more movies into the country, but also a bigger piece of the box office, which is presently limited to 25%, though is often less.

Of course we also cover the week’s top entertainment news including why season seven of “Game of Thrones” is going to be delayed, how music streaming services have surpassed 55 million paid subscribers and the three leads of the Broadway sensation “Hamilton” have taken their final bow.


comScore Announces Official Worldwide Box Office Results for Weekend of July 10, 2016

China Box Office Shrinks for First Time in Half a Decade

China Lifts Summer Blackout on Hollywood Films Amid Box-Office Slowdown

Chinese Regulators to Allow Hollywood Films in Summer

‘Under the Sun’ documentary catches North Korea with its guard down

Gretchen Carlson of Fox News Files Harassment Suit Against Roger Ailes

Gretchen Carlson Suit Against Fox News Head Forces Network to Face Changing Mores

Lin-Manuel Miranda’s Final Bows in ‘Hamilton’ on Broadway

A New Disney Princesa Carries Responsibilities Beyond Her Kingdom

Amazon Extends Its Dominance with Audible Channels

‘Mr. Robot’ Surprise: USA Drops First Hour of Season 2 Premiere Early Via Social Media

Steven Soderbergh Tackling Panama Papers Movie

Spotify Has Surpassed 35M Subscribers and is Growing Faster Than Ever

‘Game of Thrones’ Season 7 Likely Delayed

WME-IMG Teams With Private Equity Firms for $4B UFC Purchase

Pokémon Go Brings Augmented Reality to a Mass Audience

Police Stations are Already Warning Pokémon Go Fans to Keep Out

Nintendo Stock Price Up 9% After Pokémon Go Launch

From Pokéstops to Pikachu: Everything You Need to Know About Pokémon Go