April 13, 2015
Even in the best of times being a Hollywood talent agent has never been an easy job. The dog eat dog nature of the agency business has never been more apparent than during the last few weeks when 11 agents suddenly defected from Creative Artists Agency, one of the industry’s leading agencies, to become partners at a rival firm, United Talent Agency. Following in the footsteps of their agents were A-list clients such as Will Ferrell, Zach Galifianiakis, Ed Helms, Melissa McCarthy and Chris Pratt.
This isn’t the first time big shot agents have deserted their agencies for greener pastures and taken their clients with them, nor will it be the last. In fact, CAA was founded in 1975 when Michael Ovitz along with Ron Meyer and several other agents, abruptly departed the William Morris Agency to form their own firm. The now legendary Ari Emanuel did the same thing 20 years later to start Endeavor.
Meanwhile, changes are also afoot in how television networks want advertisers to pay for commercial time. Two major conglomerates, Time Warner and Viacom, are moving away from Nielsen ratings and offering to let advertisers pay for the “impact” their ads have through metrics such as increased brand recognition, increased loyalty program registrations and consumer engagement on social media.
Of course, we also cover the week’s top entertainment news stories including Jay-Z makes a streaming media play with Tidal, filmmaker David Lynch backs out of “Twin Peaks” reboot, and NBC selects “The Wiz” as its next live televised musical.