Showbiz Sandbox 213: Has Thor Brought The Hammer Down On 3D Movies?

November 11, 2013

There is no disputing the financial success of “Thor: The Dark World”, a sequel in the franchise based on the Marvel Comics superhero. What’s less clear is what the film’s box office grosses say about the adoption of 3D. During opening weekend 700 2D screens in North America accounted for 60% of tickets sales, as opposed to the 40% earned by 3,100 3D screens. Is this yet another sign audiences have given up on 3D movies?

Netflix doesn’t care how you see a superhero movie, so long as you’re watching it through their service. Last week the on-demand video powerhouse cut a deal with Disney to produce four new original series based on Marvel superheroes, all of which will lead up to a crossover miniseries.

As if competing with Netflix wasn’t bad enough, television broadcasters are still figuring out how to deal with DVRs and the growing number of audiences who time shift their content. One major broadcast network is pushing for advertisers to pay for increased viewership on DVRs for up to seven days after a show originally airs.

Of course, we also cover the week’s top entertainment news stories including the death of Blockbuster Video, the official release date for “Star Wars: Episode VII” and Richard Branson brings reality television into space.

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