Showbiz Sandbox 317: Bundling Cable Networks May Work For Advertisers, But Not For Cable Customers

In yet another sign that the difference between broadcast and cable networks is eroding, NBCUniversal announced that it would include all of its cable outlets in their traditional upfront presentation to advertisers for NBC. By combining shows from networks such as Bravo, Telemundo and Oxygen with the big primetime hits on NBC, the Comcast owned media giant is signaling that the best way for advertisers to reach viewers is through aggregating audiences.

Time Warner Cable, on the other hand, is struggling to distribute its own content through different cable providers. Specifically, none of the other pay-TV companies is willing to force their customers to pay for SportsNet LA, the regional sports network owned by the Los Angeles Dodgers. Could this be an indication that cable operators finally understand that technology will force them to unbundle their basic cable offering?

Meanwhile, short, cheap and entertaining books – once called dime store novels or pulp fiction – are making a comeback. As are serialized novels, short stories and lots of things that don’t fit into the 250 pages or more standard of most books today. Technology and the need to hold the attention of readers are the reasons it’s happening.

Of course we also cover the week’s top entertainment news including the controversial film pulled from the Tribeca Film Festival lineup, the death of comedian Gary Shandling and the porn industry gets into virtual reality.

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Showbiz Sandbox 287: The Unofficial Line On This Year’s Comic-Con

Pop-culture fans from around the world made their annual pilgrimage to San Diego over the weekend for this year’s Comic-Con.  More than 130,000 attendees turned up to a show where the largest auditorium has a capacity of 6,000. Alex Billington, editor of FirstShowing, explains how some fans had to wait in line for days (literally) to get into popular panel discussions such as the one for “Star Wars: Episode VII”.

Billington waited out the neverending lines so he could fill us in on all the events, panels, trailers and collectibles designed to build hype for upcoming films and television shows like “Hateful Eight”, “Batman v Superman: Dawn of Justice” and “Deadpool”. In fact, so many movie studios and television networks showed up at Comic-Con, and with so much content, one has to wonder if their marketing messages weren’t ultimately lost in all the noise.

Meanwhile, the Minions spinoff from the “Despicable Me” franchise opened to record box office in North America giving Universal Pictures yet another big hit this year. Surely the studio will want the animated film to stick around cinemas for as long as possible, whereas Paramount Pictures has teamed up with two theater chains in an experiment to shorten the release window on certain films.

Of course we also cover the week’s top entertainment news including a request from publishing groups for an antitrust investigation targeting Amazon, “South Park” continues to redefine television thanks to a new deal with Hulu and the Rolling Stones continue their reign as the concert industry’s top earner.

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