Showbiz Sandbox 542: TV Networks Are Upfront About Streaming Plans

May 25, 2021

Last week all the big television networks in the United States went through the old fashioned ritual of inviting advertisers to big presentations of their fall programming. Besides being virtual a lot has changed for the networks, including primetime scheduling, which is now an afterthought. Instead they emphasized streaming and the range of content available through numerous platforms including network, broadcast and their new subscription services.

Meanwhile, the global box office is revving its engines with “F9” opening to huge numbers internationally, pushing the “Fast & Furious” franchise over the $6 billion mark. Movie theaters in Europe are reopening just in time to show the movie.

Of course we also cover some of the week’s top entertainment headlines including why Amazon may purchase MGM, this year’s Eurovision contest and the return of music festivals.

Read more

Showbiz Sandbox 297: Television Networks Brace For Media Measurement Mayhem

October 5, 2015

In the digital age the viewership of television content has been difficult to track across multiple platforms and devices. The announcement of a game-changing merger between web analytics firm Comscore and the TV and box office data outfit Rentrak suggests a much needed solution for cross-media ratings may soon be available.

The combination of Comscore and Rentrak would finally create a company with the deep pockets and technical expertise to legitimately take on Nielsen, the uncontested reigning king of television ratings for the last several decades. The industry welcomes such competition at a time when advertisers are clamoring for accurate audience measurement across all screens, including mobile devices.

Thanks to the increase in delayed viewing, television ratings have become near impossible to report in a timely manner. Overnight ratings have long been the standard for touting a television program’s success (or failure), but now such numbers can represent less than half a show’s total audience once DVR data is counted. This has made keeping track of who watched what when and on which devices extremely confusing.

Of course we also cover the week’s top entertainment news including the plans to the former hit series “MacGyver” a makeover, “Ghostbusters” gets animated and some of the unnecessary recipients among this year’s MacArthur Genius Awards.

Read more