Showbiz Sandbox 144: Measuring Media Proves Difficult In The Digital Age

April 9, 2012

Whether trying to figure out how many users the streaming music actually has or why audiences have abandoned television shows in the ten o’clock hour, it turns out keeping track of media metrics often requires fuzzy logic.

In one instance the ratings for CNBC in the 18 to 49-year-old demographic plummeted when three people included in Nielsen’s measurement sampling turned 50. Meanwhile, Billboard’s new formula for ranking singles caused Justin Bieber to narrowly miss hitting the number one spot.

There have been no problems counting money at movie theater and Broadway box offices. “Hunger Games” has helped movie grosses continue their record setting pace for the year and over on the Great White Way, three musicals pulled in over $2 million during Easter break.

Of course, we also cover the top entertainment headlines from the past week, including Ryan Seacrest’s Olympic efforts, Vince Vaughn’s bad timing and YouTube’s confusing relationship with Viacom.

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