Instead of promoting new releases through traditional avenues such as radio and television, record labels are beginning to rely on YouTube as the most effective method for reaching younger audiences. As Dawn C. Chmielewski, an entertainment writer for the Los Angeles Times explains, its not just musicians that are getting a boost from this new practice, but also some of the self-made tastemakers who have become YouTube stars.
Television networks are also beginning to love technology, specifically DVRs. Though the industry has long despised the timeshifting devices which allow viewers to skip commercials, executives are once again discovering how they can significantly boost ratings.
Meanwhile, more details are emerging about why the film adaptation of “Fifty Shades of Grey” lost its male lead. Beyond being uncomfortable with his new found stardom, Charlie Hunnam was also pushing for script revisions according to some reports.
Of course, we also cover the week’s top entertainment news stories including why the creators of “South Park” missed the deadline for their latest episode, “The Lion King” becomes Broadway’s first billion dollar production and the hit television series “Glee” announces its final season.