Showbiz Sandbox 256: A Proposal For Fixing Television Ratings

Thanks to mobile devices, laptops, streaming video, DVRs and good old fashioned live viewing, it’s never been easier to watch your favorite television shows. However this explosion of viewing options has made it harder to keep track of how many people view each show, precisely when and on what device. Despite the difficulty of getting accurate figures networks still feel the need to report overnight ratings even if they don’t reflect a program’s total viewership.

We propose taking a new approach to television ratings that might fix this problem. For starters stop making a distinction between broadcast and cable networks. Same goes for differentiating ratings based on a show’s specific time slot or which day it airs on. And those are just a few of the suggestions we debate.

Another complicated issue the entertainment industry is grappling with is net neutrality. The FCC is reportedly weighing a “hybrid” solution to open Internet legislation which would classify entities as either wholesale or retail providers. Granted, there is no clear cut way to make such categorizations and consumers could wind up getting stuck with higher broadband fees, but why quibble over details?

Of course, we also cover the week’s top entertainment news stories including why Robin Thicke and Pharrell Williams may be headed to court to defend their hit song “Blurred Lines”, movie theaters ban the use of wearable devices like Google Glass and Taylor Swift once again dominates album sales.

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Showbiz Sandbox 222: Grammys Spin Positive Message Into Big Ratings

Whether it was Hunter Hayes belting out an anti-bullying song or Queen Latifah performing a mass-marriage ceremony for 32 couples to the hip-hop beats of Macklemore & Lewis, this years Grammys’ ceremony was more upbeat than ever. David Wild, a contributing editor at Rolling Stone, wrote the telecast that attracted a whopping 28.5 million viewers, as well as the Beatles tribute concert the very next night. He stops by to discuss what it was like helping put both shows together.

Awards were also handed out for movies this past week. The Directors Guild of America shook up the Oscar race by giving its top prize to Alfonso Cuaron for “Gravity” and the Sundance Film Festival came to an end by handing out more than two dozen awards to indie movies.

Meanwhile, a number of companies are locked in a heated battle to provide an online alternative to cable and satellite television. The biggest hurdle for the likes of Amazon, Sony and Verizon in helping audiences cut the cord may turn out to be the erosion of net neutrality.

Of course, we also cover the week’s top entertainment news stories including shorter movie trailers, Quentin Tarantino’s latest screenplay gets leaked and Bill Cosby returns to NBC with a new sit-com.

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