Showbiz Sandbox 323: Trends From the 2016 TV Upfronts

Each May all the U.S. television networks invite major advertisers and the media to New York so they can pitch all of the new and returning shows on their fall schedules. Known as the upfronts, a good chunk of the prime time advertising inventory is sold during these meetings as promotional buzz about each series commences in earnest. We’ll take a closer look at some of the big trends coming out of this year’s upfronts.

Meanwhile, a much beloved series might be starting a trend of its own by increasing viewership in its 12th season. Usually long-running shows lose audience in their latter years, however “Grey’s Anatomy” is the perfect example of how new technology can boost viewership.

Viacom and CBS are likely to have kept a close eye on the recently completed upfronts, given their dominance in television. CBS was originally a Viacom property, but was spun-off more than a decade ago. Now, amidst leadership turmoil at Viacom, there is speculation the two companies may merge, once more becoming a single entity.

Of course we also cover the week’s top entertainment news including why U.S. presidential candidate Bernie Sanders is criticizing Disney, Spotify’s big success in helping subscribers find new music and why the next James Bond film is in search of a director.

Continue reading Showbiz Sandbox 323: Trends From the 2016 TV Upfronts

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Showbiz Sandbox 36: Can “Avatar” Beat “Titanic”? Heck No!

“Avatar” continues its takeover of the box office, while “The Hurt Locker” appears to be taking over the awards season. James Cameron’s 3D labor of love entered the list of top 10 grossing films of all time and may be poised to become the highest grossing movie ever, a title now held by another Cameron film, “Titanic”. “Avatar” is now one of only five films to ever earn over a billion dollars world-wide.

Now the prognostication begins about whether “Avatar” (and Cameron) will be nominated for an Academy Award? His ex-wife’s movie “The Hurt Locker” certainly seems to be headed that way. Director Kathryn Bigelow is earning raves for the film and she is being being heavily favored to be the first female to win a Best Director Oscar. Between Bigelow and Nancy Meyers (“It’s Complicated”), female directors, or at least the discussion of their recent success, is the topic du jour in Hollywood.

Another favorite topic at the beginning a year is reflection and prediction. What were the top reviewed movies of the decade? Did you see any of them? Continue reading Showbiz Sandbox 36: Can “Avatar” Beat “Titanic”? Heck No!

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