Showbiz Sandbox 297: Television Networks Brace For Media Measurement Mayhem

In the digital age the viewership of television content has been difficult to track across multiple platforms and devices. The announcement of a game-changing merger between web analytics firm Comscore and the TV and box office data outfit Rentrak suggests a much needed solution for cross-media ratings may soon be available.

The combination of Comscore and Rentrak would finally create a company with the deep pockets and technical expertise to legitimately take on Nielsen, the uncontested reigning king of television ratings for the last several decades. The industry welcomes such competition at a time when advertisers are clamoring for accurate audience measurement across all screens, including mobile devices.

Thanks to the increase in delayed viewing, television ratings have become near impossible to report in a timely manner. Overnight ratings have long been the standard for touting a television program’s success (or failure), but now such numbers can represent less than half a show’s total audience once DVR data is counted. This has made keeping track of who watched what when and on which devices extremely confusing.

Of course we also cover the week’s top entertainment news including the plans to the former hit series “MacGyver” a makeover, “Ghostbusters” gets animated and some of the unnecessary recipients among this year’s MacArthur Genius Awards.

Continue reading Showbiz Sandbox 297: Television Networks Brace For Media Measurement Mayhem

Play

Showbiz Sandbox 283: Why Apple Is Cannibalizing Its Own Music Sales

Apple finally announced its long rumored music streaming service last week, which is meant to compete with market leaders Pandora and Spotify. The offering seems in direct conflict with the ongoing business of the largest music retailer in the world, but as Ryan Faughnder of the Los Angeles Times points out, Apple may have had no choice since iTunes digital music sales have significantly decreased.

Now, the music industry is hoping that Apple can ride to their rescue once again, as they did with digital music previously, by attracting the large subscriber base required to make music streaming profitable. Faughnder gives us his thoughts on what the new service means to the business, and tells us how competitors have responded to Apple’s entrance into the market.

There seemed to be no competition for “Jurassic World” during its theatrical debut. The film was released globally and gobbled up opening weekend box office records both in North America and internationally, earning more $500 million in just three days. That gross is more than the combined weekend receipts for every other film currently in theaters worldwide.

Of course, we also cover the week’s top entertainment news stories including Rupert Murdoch steps down as CEO of 21st Century Fox, video games get their own hall of fame and what happened when Dave Grohl of the rock band Foo Fighters broke his leg in the middle of a concert.

Continue reading Showbiz Sandbox 283: Why Apple Is Cannibalizing Its Own Music Sales

Play