Showbiz Sandbox 496: Hollywood Jumps On the TikTok Bandwagon

June 3, 2020

Even after the platform helped Lil Nas X turn “Old Town Road” into one of the most successful popular songs of all time, there are some (mostly older) demographics that are unfamiliar with the explosive popularity of the social media platform. Natalie Jarvey, the Senior Digital Media Editor at the Hollywood Reporter, joins us to discuss how TikTok is doing YouTube one better as a launching pad for new talent.

In fact, TikTokers with tens of millions of followers, many of whom are still teenagers, have begun to attract Hollywood talent agencies, record labels and major brands, ultimately leading to big paydays. However, as fast as TikTok became the social media flavor of the moment, could its star fade just as fast.

Of course we also cover some of the week’s top entertainment headlines including which major entertainment conglomerates are backing #BlackLivesMatters during recent civic protests, the Writers Guild of America takes aim at international residuals and “It’s Always Sunny In Philadelphia” sets a new record for a sitcom.

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Showbiz Sandbox 317: Bundling Cable Networks May Work For Advertisers, But Not For Cable Customers

April 4, 2016

In yet another sign that the difference between broadcast and cable networks is eroding, NBCUniversal announced that it would include all of its cable outlets in their traditional upfront presentation to advertisers for NBC. By combining shows from networks such as Bravo, Telemundo and Oxygen with the big primetime hits on NBC, the Comcast owned media giant is signaling that the best way for advertisers to reach viewers is through aggregating audiences.

Time Warner Cable, on the other hand, is struggling to distribute its own content through different cable providers. Specifically, none of the other pay-TV companies is willing to force their customers to pay for SportsNet LA, the regional sports network owned by the Los Angeles Dodgers. Could this be an indication that cable operators finally understand that technology will force them to unbundle their basic cable offering?

Meanwhile, short, cheap and entertaining books – once called dime store novels or pulp fiction – are making a comeback. As are serialized novels, short stories and lots of things that don’t fit into the 250 pages or more standard of most books today. Technology and the need to hold the attention of readers are the reasons it’s happening.

Of course we also cover the week’s top entertainment news including the controversial film pulled from the Tribeca Film Festival lineup, the death of comedian Gary Shandling and the porn industry gets into virtual reality.

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