Showbiz Sandbox 272: Why The TV Industry Is Fighting Over Your Viewing Habits
March 9, 2015
Time-shifting content consumption has grown astronomically over the past several years thanks to technology like streaming and DVRs. Nearly half of all TV viewers no longer watch shows when they are first aired, upending the traditional ratings system used to measure audiences. Networks now want advertisers to pay for all the viewers of a program up to a week after its original telecast.
Presently, advertisers only pay for viewers of a show during the first three days after its broadcast, a timeframe the don’t wish to extend. Complicating the matter is a dramatic increase in the number of shows airing during primetime, fracturing audiences and forcing ad execs to sift through 1,700 programs in which commercials can be placed.
Buying ad time during the Academy Awards ceremony is usually a no-brainer for marketing moguls, however the Oscars telecast has become so predictably dull that it’s audience has begun to shrink. In an effort to boost ratings, the Academy’s Board of Governors is now hinting they may revert back to having only five Best Picture nominees, rather than the potential of ten. We debate why this is not such a good idea.
Of course, we also cover the week’s top entertainment news stories including the high profile court battle over the authoriship of a hit song, NBC goes over-the-top and Bruce Willis heads to Broadway.
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Showbiz Sandbox 271: A Brief History of Net Neutrality
March 2, 2015
Last week the Federal Communications Commission approved new rules that will regulate broadband Internet service and enforce net neutrality. Just in case you’re still trying to decipher the net neutrality news, Jonathan Strickland, a senior writer for How Stuff Works, explains exactly what it is how the issue has evolved over time, starting in the 19th-century with laws designed to govern railroads.
Another hot topic in Hollywood lately has been the executive shuffle taking place at several studios. Former Fox exec Tom Rothman will take over for the recently departed Amy Pascal as head honcho of Sony Pictures, while Paramount begins its own search for a new leader after the departure of Adam Goodman.
Surely all of these moguls would be quick to assure you that Will Smith is indeed a movie star despite a few recent box office duds, yet as his latest film hits theaters news stories abound asking whether the actor can still open a movie.
Of course, we also cover the week’s top entertainment news stories including the Blade Runner sequel moves forward, Pee Wee Herman brings his playhouse to Netflix and Disney reboots Ducktales.
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