Showbiz Sandbox 31: Blind Sided By Adam Lambert’s Double Standard
November 30, 2009
While we all still may be sluggish from all the turkey and stuffing on Thanksgiving, the North American box office sure wasn’t. It set a record for the Thanksgiving holiday weekend as once again “The Blind Side” surprises everyone. The Sandra Bullock movie defied expectations to earn another $40 million over the five-day period, almost topping “The Twilight Saga: New Moon” as the winner this weekend. Proof positive that Sandra Bullock is a movie star.
So is George Clooney, whose “Up In The Air” opens on Friday. According to Claudia Eller of the Los Angeles Times the film is proving to be a marketing challenge for its distributor, Paramount. Apparently the studio is afraid Jason Reitman’s humorous drama about corporate downsizing may touch a raw nerve. But how could this critically acclaimed movie be a marketing challenge? We’ve got two words that might help Paramount’s advertising campaign: George. Clooney. Sheesh, maybe we should be marketers.
Actually, maybe we should become linguistics experts instead. USC linguistics professor Paul R. Frommer was brought in by James Cameron – writer and director of a little upcoming release called “Avatar” – to develop the language of the 10-foot tall blue Smurfs – um. . . aliens – who inhabit Pandora, the setting for the film’s conflict. Read more
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