Showbiz Sandbox 366: Shifting TV Viewership is Affecting Ratings, Ad Sales and Future Programming Decisions
May 15, 2017
All the major television networks are preparing their dog-and-pony shows for advertisers at this year’s upfront presentations as they look to sell $9 billion worth of commercial time for the upcoming season. However with viewership continuing to become more fractured, the industry has grown concerned that falling ratings over the past year will lead to lower ad sales. Which raises the question about just how accurate audience measurement is these days.
Networks have begun taking measures to shore up potentially weaker ad sales by demanding harder bargains from production companies, owning more of their own series and making untold fortunes internationally with certain shows. They’re also dabbling more and more with live television specials including musicals such as “A Christmas Story”.
The 70th edition of the Cannes Film Festival will also begin this week, though not without some controversy over two Netflix titles screening in competition, but not in French movie theaters. This has led Cannes to create a new rule beginning in 2018 that any film selected for the festival must have a theatrical release in France.
Of course, we also cover the week’s top entertainment news including why Spotify might abandon plans for its IPO in lieu of a direct list o the stock market, Cheryl Boone Isaacs decides not to run for another term as head of the Academy of Motion Picture Arts and Sciences and Kelly Clarkson joins “The Voice” just as ABC announces the return of “American Idol.”
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Showbiz Sandbox 276: Agency Wars Have A Long History in Hollywood
April 13, 2015
Even in the best of times being a Hollywood talent agent has never been an easy job. The dog eat dog nature of the agency business has never been more apparent than during the last few weeks when 11 agents suddenly defected from Creative Artists Agency, one of the industry’s leading agencies, to become partners at a rival firm, United Talent Agency. Following in the footsteps of their agents were A-list clients such as Will Ferrell, Zach Galifianiakis, Ed Helms, Melissa McCarthy and Chris Pratt.
This isn’t the first time big shot agents have deserted their agencies for greener pastures and taken their clients with them, nor will it be the last. In fact, CAA was founded in 1975 when Michael Ovitz along with Ron Meyer and several other agents, abruptly departed the William Morris Agency to form their own firm. The now legendary Ari Emanuel did the same thing 20 years later to start Endeavor.
Meanwhile, changes are also afoot in how television networks want advertisers to pay for commercial time. Two major conglomerates, Time Warner and Viacom, are moving away from Nielsen ratings and offering to let advertisers pay for the “impact” their ads have through metrics such as increased brand recognition, increased loyalty program registrations and consumer engagement on social media.
Of course, we also cover the week’s top entertainment news stories including Jay-Z makes a streaming media play with Tidal, filmmaker David Lynch backs out of “Twin Peaks” reboot, and NBC selects “The Wiz” as its next live televised musical.
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