Showbiz Sandbox 27: That’s It For “This Is It”

November 3, 2009

This week we begin with Michael Giltz and Karen Woodward disagreeing over “This Is It,” the Michael Jackson documentary/concert film/eulogy. Is the film recommendable? Not according to the box office numbers, where the film brought in a disappointing $23 million. But since the film made $103 million worldwide J. Sperling Reich wanted to serve Michael some crow pie.

If you don’t want to see “This Is It,” maybe you’ll see “Avatar”? The second trailer for the highly anticipated film was released this week, after the first one bombed. The new trailer looks like this movie is actually about something. How about “Precious”? Sperling and Michael disagree over whether this movie is a heart tugging Oscar winner or shallow drivel.

Speaking of shallow, did Jeffrey Katzenberg really add anything new to the future of entertainment conversation in his recent Business Week interview? Seems more like a politician staying message then a mogul adding to the dialogue. Read more

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