Showbiz Sandbox 323: Trends From the 2016 TV Upfronts

May 30, 2016

Each May all the U.S. television networks invite major advertisers and the media to New York so they can pitch all of the new and returning shows on their fall schedules. Known as the upfronts, a good chunk of the prime time advertising inventory is sold during these meetings as promotional buzz about each series commences in earnest. We’ll take a closer look at some of the big trends coming out of this year’s upfronts.

Meanwhile, a much beloved series might be starting a trend of its own by increasing viewership in its 12th season. Usually long-running shows lose audience in their latter years, however “Grey’s Anatomy” is the perfect example of how new technology can boost viewership.

Viacom and CBS are likely to have kept a close eye on the recently completed upfronts, given their dominance in television. CBS was originally a Viacom property, but was spun-off more than a decade ago. Now, amidst leadership turmoil at Viacom, there is speculation the two companies may merge, once more becoming a single entity.

Of course we also cover the week’s top entertainment news including why U.S. presidential candidate Bernie Sanders is criticizing Disney, Spotify’s big success in helping subscribers find new music and why the next James Bond film is in search of a director.

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