Showbiz Sandbox 210: Record Labels Look To YouTube As The New Radio

Instead of promoting new releases through traditional avenues such as radio and television, record labels are beginning to rely on YouTube as the most effective method for reaching younger audiences. As Dawn C. Chmielewski, an entertainment writer for the Los Angeles Times explains, its not just musicians that are getting a boost from this new practice, but also some of the self-made tastemakers who have become YouTube stars.

Television networks are also beginning to love technology, specifically DVRs. Though the industry has long despised the timeshifting devices which allow viewers to skip commercials, executives are once again discovering how they can significantly boost ratings.

Meanwhile, more details are emerging about why the film adaptation of “Fifty Shades of Grey” lost its male lead. Beyond being uncomfortable with his new found stardom, Charlie Hunnam was also pushing for script revisions according to some reports.

Of course, we also cover the week’s top entertainment news stories including why the creators of “South Park” missed the deadline for their latest episode, “The Lion King” becomes Broadway’s first billion dollar production and the hit television series “Glee” announces its final season.

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Showbiz Sandbox 181: Why The Grammys Telecast Matters More Than Ever

While winning a Grammy Award can boost a musician’s record sales temporarily, a knockout performance during the widely viewed ceremony can launch a career. Simply ask Mumford & Sons who stole the show during the 2011 telecast and on Sunday took home the 2013 Grammy for Album of the Year. Will the Lumineers, who performed at this year’s ceremony, follow in their footsteps?

David Wild, a contributing editor for Rolling Stone magazine, helped write the Grammy telecast as he has for the past 12 years. He joins us to discuss how the show was put together, working with host LL Cool J and some of the elements that came off without a hitch (projecting images onto Carrie Underwood’s dress comes to mind). Wild even reveals John Mayer’s secret life as a joke writer.

Meanwhile, digital downloads are already outpacing physical sales in music and will surely do so with books and movies in the not too distant future. But what happens when you want to sell off all those media downloads in the now non-existent digital secondhand market? Amazon is trying to patent technology that will make such sales possible.

Of course we cover the week’s top entertainment headlines including how “The Walking Dead” continues to increase viewership, an end to Don Johnson’s lawsuit over “Nash Bridges” and why some concerts may be sold out before tickets ever go on sale.

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