November 30, 2009
While we all still may be sluggish from all the turkey and stuffing on Thanksgiving, the North American box office sure wasn’t. It set a record for the Thanksgiving holiday weekend as once again “The Blind Side” surprises everyone. The Sandra Bullock movie defied expectations to earn another $40 million over the five-day period, almost topping “The Twilight Saga: New Moon” as the winner this weekend. Proof positive that Sandra Bullock is a movie star.
So is George Clooney, whose “Up In The Air” opens on Friday. According to Claudia Eller of the Los Angeles Times the film is proving to be a marketing challenge for its distributor, Paramount. Apparently the studio is afraid Jason Reitman’s humorous drama about corporate downsizing may touch a raw nerve. But how could this critically acclaimed movie be a marketing challenge? We’ve got two words that might help Paramount’s advertising campaign: George. Clooney. Sheesh, maybe we should be marketers.
Actually, maybe we should become linguistics experts instead. USC linguistics professor Paul R. Frommer was brought in by James Cameron – writer and director of a little upcoming release called “Avatar” – to develop the language of the 10-foot tall blue Smurfs – um. . . aliens – who inhabit Pandora, the setting for the film’s conflict. Read more