Showbiz Sandbox 197: Studios Suffer A Summer of Blockbuster Flops

Hollywood is learning the hard way that big name movie stars don’t always guarantee the success of a tentpole release. This summer at least three mega-budget titles have tanked; Will Smith couldn’t save “After Earth”, Jamie Foxx and Channing Tatum couldn’t rescue “White House Down” and even the casting of Johnny Depp as Tonto wasn’t enough to rustle up an audience for “The Lone Ranger”.

On the other hand, filmmaker Lee Daniels’ next film may not have a blockbuster-size budget, but it does feature an all-star cast that includes the likes of Forest Whitaker, Robin Williams and Oprah Winfrey. Now all it needs is a new name, since a 1916 Warner Bros. short has already laid claim to “The Butler” causing Daniels and distributor The Weinstein Company to call out the lawyers.

Meanwhile, as we await the court’s verdict in the Justice Department’s antitrust lawsuit against Apple over the pricing of e-books, it turns out Amazon has quietly been raising the ante on a lot of titles, especially those from academic and small presses.

Of course we also cover the week’s top entertainment news including the Academy’s new members, Jennifer Lopez in Turkmenistan and the cost of purchasing a Tony Award.

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Showbiz Sandbox 185: HitBliss Bets You’ll Watch Ads To Get Free Movies

HitBliss is a new streaming video service that enables users to earn credit toward popular movies and television shows simply by watching advertising. The catch is all the targeted ads are shown up-front, and viewers must be paying attention or they won’t get the credits needed to purchase or rent videos.

Sharon Peyer is the co-founder of HitBliss and spent four years helping launch the company. In this interview she explains how the service originated, how it works and what the future of HitBliss might look like. Peyer believes consumers are actually willing to watch ads so long as the messages are relevant and they can get something out of it.

It’s no secret that streaming media services are all the rage these days, yet it remains to be seen whether they can be profitable too. Pandora’s latest earnings (or lack thereof) beat analysts expectations sending its stock price soaring. Unfortunately, the royalties they pay for music might start rising, along with the number of competitors like YouTube and Apple looking to enter the market.

Of course we also cover the week’s top entertainment headlines including Pink Flloyd’s 40 year presence in the music charts, Rupert Murdoch’s plans for a television sports network and the Daily Show’s Jon Stewart takes a crack at making a movie.

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