Showbiz Sandbox 317: Bundling Cable Networks May Work For Advertisers, But Not For Cable Customers
April 4, 2016
In yet another sign that the difference between broadcast and cable networks is eroding, NBCUniversal announced that it would include all of its cable outlets in their traditional upfront presentation to advertisers for NBC. By combining shows from networks such as Bravo, Telemundo and Oxygen with the big primetime hits on NBC, the Comcast owned media giant is signaling that the best way for advertisers to reach viewers is through aggregating audiences.
Time Warner Cable, on the other hand, is struggling to distribute its own content through different cable providers. Specifically, none of the other pay-TV companies is willing to force their customers to pay for SportsNet LA, the regional sports network owned by the Los Angeles Dodgers. Could this be an indication that cable operators finally understand that technology will force them to unbundle their basic cable offering?
Meanwhile, short, cheap and entertaining books – once called dime store novels or pulp fiction – are making a comeback. As are serialized novels, short stories and lots of things that don’t fit into the 250 pages or more standard of most books today. Technology and the need to hold the attention of readers are the reasons it’s happening.
Of course we also cover the week’s top entertainment news including the controversial film pulled from the Tribeca Film Festival lineup, the death of comedian Gary Shandling and the porn industry gets into virtual reality.
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Showbiz Sandbox 235: When Apple Can’t Beats Them, It Buys Them
May 12, 2014
As rumors began to circulate that Apple was purchasing Beats Electronics for $3.2 billion everyone from music industry executives to stock market analysts all asked the same simple question – why? The lucrative deal makes perfect sense from Beats perspective, but what does Apple see in the high-end headphone manufacturer that made them spend so much money to acquire the company.
Speculation has centered on two possible reasons, both of which are probably accurate. The first hypothesis is that since Apple already heavily promotes Beats products through their retail stores, they may as well make them a part of the family and keep all the profits. The second theory is that Apple is hoping Beats streaming subscription service can help them with their own streaming music offerings.
With digital music sales first plateauing and now declining, Apple may be predicting that more consumers are wanting to stream their music rather than purchase it. We discuss Apple’s big purchase and provide in-depth analysis on what it means for the company and the state of the music business.
Of course, we also cover the week’s top entertainment news stories including the renewal of “American Idol” for a 14th season, NBC pays billions for the rights to broadcast the Olympics over the next 20 years and Comedy Central finds a replacement for Stephen Colbert.
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