Showbiz Sandbox 258: Bill Cosby Gets Schooled In Celebrity Social Media

November 17, 2014

A social media campaign meant to promote Bill Cosby’s Netflix special seriously backfired last week after allegations the comedian sexually assaulted several women resurfaced. Karen Woodward, a leading entertainment industry social media consultant, stops by to explain what went so wrong and how the past can haunt celebrities who carelessly try their hand at social marketing.

Jumping on Twitter or Facebook may look easy, but if not thought out properly a social media campaign can quickly misfire in a major way. Woodward provides pointers on how to avoid the missteps Cosby made and some basic principles for how celebrities should use social media.

We also hear from a movie distributor who educates us on the math used to forecast the box office for a film’s theatrical release. Turns out it’s not easy to open a movie to more than $100 million, but it’s not impossible either. In fact, the long-held belief that lengthy running times present a big obstacle to nine-figure debuts isn’t quite accurate.

Of course, we also cover the week’s top entertainment news stories including the launch of YouTube’s streaming music service, Hachette and Amazon settle their dispute over e-books and Sony makes it easier to cut your cable cord.

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Showbiz Sandbox 209: Why Twitter and Facebook Are Watching You Watch TV

October 14, 2013

Facebook and Twitter have entered into a fierce battle to hold sway over the conversations taking place around television shows. The social media giants intend to mine the viewing habits of millions of users for data that might be useful to television networks. Karen Woodward, a leading entertainment industry social media consultant, discusses whether social chatter can lead to higher ratings and more advertising revenue.

Meanwhile, as the end of the year nears everyone is talking about awards season. Thanks to the fall film festival circuit and industry previews, virtually all Oscar hopefuls have already been seen and the handicapping of frontrunners has begun. However, it may take a while to view all entries for Best Foreign Language Film that were submitted by a record 76 countries.

The popular music streaming service Spotify turned five this past week and shared a few figures behind its success. One bit of data revealed that of the 20 million tracks hosted by service, 4 million have never even been streamed… not even once.

Of course, we also cover the week’s top entertainment news stories including the rise of a 16-year-old pop star from New Zealand, “Fifty Shades Of Grey” loses a cast member and the Jonas Brothers cancel their upcoming tour.

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