Showbiz Sandbox 297: Television Networks Brace For Media Measurement Mayhem

October 5, 2015

In the digital age the viewership of television content has been difficult to track across multiple platforms and devices. The announcement of a game-changing merger between web analytics firm Comscore and the TV and box office data outfit Rentrak suggests a much needed solution for cross-media ratings may soon be available.

The combination of Comscore and Rentrak would finally create a company with the deep pockets and technical expertise to legitimately take on Nielsen, the uncontested reigning king of television ratings for the last several decades. The industry welcomes such competition at a time when advertisers are clamoring for accurate audience measurement across all screens, including mobile devices.

Thanks to the increase in delayed viewing, television ratings have become near impossible to report in a timely manner. Overnight ratings have long been the standard for touting a television program’s success (or failure), but now such numbers can represent less than half a show’s total audience once DVR data is counted. This has made keeping track of who watched what when and on which devices extremely confusing.

Of course we also cover the week’s top entertainment news including the plans to the former hit series “MacGyver” a makeover, “Ghostbusters” gets animated and some of the unnecessary recipients among this year’s MacArthur Genius Awards.

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Showbiz Sandbox 296: Entertainment Industry Numbers Are Often A Comedy of Errors

September 28, 2015

It is said numbers don’t lie, however in the entertainment business they don’t always tell the truth either. When it comes to box office grosses, television ratings, home video earnings and book sales, numbers can often present misleading or incomplete information which paint an unrealistic, or at times purposefully skewed, financial picture.

Netflix, for instance, released data detailing what they claim is the episode when their customers get hooked on a television series. However, the “hook study” performed by the subscription video streaming service was limited in scope and may simply be an example of how good Netflix is at spinning its numbers into great PR opportunities.

Meanwhile, like every other area of the entertainment industry, the book world has been rocked by the digital revolution. But publishers believe the business is leveling out based on sales figures which leave out large segments of the market. None of this explains why e-books cost more than paperbacks though.

Of course we also cover the week’s top entertainment news including Amy Schumer’s big book advance, a lawsuit over the movie “Goodfellas”, which Warner Bros. says was a huge flop, and the Harry Potter origin story will become a two part theatrical production on London’s West End.

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