Showbiz Sandbox 185: HitBliss Bets You’ll Watch Ads To Get Free Movies
March 11, 2013
HitBliss is a new streaming video service that enables users to earn credit toward popular movies and television shows simply by watching advertising. The catch is all the targeted ads are shown up-front, and viewers must be paying attention or they won’t get the credits needed to purchase or rent videos.
Sharon Peyer is the co-founder of HitBliss and spent four years helping launch the company. In this interview she explains how the service originated, how it works and what the future of HitBliss might look like. Peyer believes consumers are actually willing to watch ads so long as the messages are relevant and they can get something out of it.
It’s no secret that streaming media services are all the rage these days, yet it remains to be seen whether they can be profitable too. Pandora’s latest earnings (or lack thereof) beat analysts expectations sending its stock price soaring. Unfortunately, the royalties they pay for music might start rising, along with the number of competitors like YouTube and Apple looking to enter the market.
Of course we also cover the week’s top entertainment headlines including Pink Flloyd’s 40 year presence in the music charts, Rupert Murdoch’s plans for a television sports network and the Daily Show’s Jon Stewart takes a crack at making a movie.
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Showbiz Sandbox 154: Understanding Comic-Con’s Tribe Mentality
July 17, 2012
Last weekend self-professed geeks made their annual pilgrimage to San Diego for Comic-Con. There’s no better person to speak with about the world’s largest pop-culture convention than Los Angeles Times writer Geoff Boucher. His Hero Complex blog has become a must-read for those attending “the Con” and he fills us in on all the big news coming out of this year’s show.
Boucher also had a professional and somewhat personal relationship with producer Richard Zanuck who unexpectedly passed away last week at the age of 77. The executive behind such films as “The Sound of Music” and the producer of movies like “Driving Miss Daisy”, Boucher provides a unique perspective on what Zanuck was really like.
Meanwhile in the world of television, the war over carriage fees has heated up once again. This time Viacom has pulled its 26 networks from DirecTV and AMC has yanked its programming from Dish.
We also cover the week’s top entertainment headlines including Bruce Springsteen’s curfew, the exodus of judges from “American Idol” and why you should see the “The Dark Knight Rises” in Imax.
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Showbiz Sandbox 91: Super Bowl Ads Suffer Their Own Recession
February 8, 2011
More than 111 million people watched this year’s Super Bowl telecast; more viewers than any broadcast in U.S. television history. That’s great news for companies that spent big money to run ads during the game. Unfortunately, most of the usually entertaining commercials were downright dreadful. Whether praiseworthy or offensive, we give you the low down on all the adverts.
Documentary filmmaker Michael Moore is taking the Weinstein Brothers to court, suing them for the $2.7 million in “Fahrenheit 9/11” proceeds Moore claims he’s owed. Is it safe to say the Weinstein Company won’t be releasing Moore’s next film?
Turns out nobody will be releasing the White Stripes next album. Jack and Meg White have decided to call it quits. Meanwhile theater critics were so eager to see the new “Spider-Man” musical they couldn’t wait until it opened. Based on their scathing reviews, it’s probably best if it never makes it out of previews.
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Showbiz Sandbox 78: The Fight Over Streaming Television Online
November 8, 2010
As if broadcast and cable networks didn’t have enough to worry about with online streaming offerings from Apple and Google, they now have startups such as ivi.TV to contend with. The company recently launched an online service that retransmits signals from broadcast television stations in New York and Seattle with more cities coming online soon. Though networks and movie studios are trying to shut the company down, its CEO, Todd Weaver, explains that ivi.TV is operating legally under current copyright laws.
Another media company dealing with legal issues is MGM who filed for bankruptcy protection last week. Fortunately the restructured studio won’t have to worry about an actor’s strike since the two unions representing thespians agreed to a new contract with studios and networks. The Hollywood Reporter’s Jonathan Handel fills us in on the key deal points as well as what the news means for writers and directors as they begin their own contract negotiations.
This week also marks the return of Conan O’Brien to late-night television as he kicks off his new show on TBS.
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Showbiz Sandbox 44: And The (Six) Oscars Go To… “Hurt Locker”
March 8, 2010
The ballots have been counted, the envelopes have been opened and the nominees have undoubtedly returned their ball gowns and tuxes. Finally, after all the news coverage and public speculation about who would this year’s Oscars, the Academy of Motion Picture Arts and Sciences put us out of our misery on Sunday during their annual awards ceremony. The proceedings lasted more than three hours as usual and provided very few surprises.
Katheryn Bigelow made history by being the first woman to win the Best Director Oscar for “The Hurt Locker”, which won six awards in total including Best Screenplay and Best Picture. Jim Cameron’s “Avatar” won three technical awards for art direction, cinematography and visual effects. One of the night’s biggest surprises was when Geoffrey Fletcher walked off with the Best Adapted Screenplay Oscar for “Precious”, upsetting Jason Reitman’s “Up In The Air”.
As we predicted on last week’s episode, Jeff Bridges won Best Actor for “Crazy Heart”, Sandra Bullock won Best Actress for “The Blind Side”, Mo’Nique won Best Supporting Actress for “Precious” and Christolph Waltz won Best Supporting Actor for “Inglorious Basterds”. Damien Bona, co-author of the book Inside Oscar
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