Showbiz Sandbox 222: Grammys Spin Positive Message Into Big Ratings

January 28, 2014

Whether it was Hunter Hayes belting out an anti-bullying song or Queen Latifah performing a mass-marriage ceremony for 32 couples to the hip-hop beats of Macklemore & Lewis, this years Grammys’ ceremony was more upbeat than ever. David Wild, a contributing editor at Rolling Stone, wrote the telecast that attracted a whopping 28.5 million viewers, as well as the Beatles tribute concert the very next night. He stops by to discuss what it was like helping put both shows together.

Awards were also handed out for movies this past week. The Directors Guild of America shook up the Oscar race by giving its top prize to Alfonso Cuaron for “Gravity” and the Sundance Film Festival came to an end by handing out more than two dozen awards to indie movies.

Meanwhile, a number of companies are locked in a heated battle to provide an online alternative to cable and satellite television. The biggest hurdle for the likes of Amazon, Sony and Verizon in helping audiences cut the cord may turn out to be the erosion of net neutrality.

Of course, we also cover the week’s top entertainment news stories including shorter movie trailers, Quentin Tarantino’s latest screenplay gets leaked and Bill Cosby returns to NBC with a new sit-com.

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Showbiz Sandbox 185: HitBliss Bets You’ll Watch Ads To Get Free Movies

March 11, 2013

HitBliss is a new streaming video service that enables users to earn credit toward popular movies and television shows simply by watching advertising. The catch is all the targeted ads are shown up-front, and viewers must be paying attention or they won’t get the credits needed to purchase or rent videos.

Sharon Peyer is the co-founder of HitBliss and spent four years helping launch the company. In this interview she explains how the service originated, how it works and what the future of HitBliss might look like. Peyer believes consumers are actually willing to watch ads so long as the messages are relevant and they can get something out of it.

It’s no secret that streaming media services are all the rage these days, yet it remains to be seen whether they can be profitable too. Pandora’s latest earnings (or lack thereof) beat analysts expectations sending its stock price soaring. Unfortunately, the royalties they pay for music might start rising, along with the number of competitors like YouTube and Apple looking to enter the market.

Of course we also cover the week’s top entertainment headlines including Pink Flloyd’s 40 year presence in the music charts, Rupert Murdoch’s plans for a television sports network and the Daily Show’s Jon Stewart takes a crack at making a movie.

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