Showbiz Sandbox 328: Pokémon Finally Brings Augmented Reality to Life

July 11, 2016

After endless hype everyone is finally getting a chance to experience virtual reality and augmented reality in the best way possible; by playing a game. Pokémon Go was an instant hit when it launched recently for mobile phones. It’s literally and figuratively a game-changer and the first of what’s sure to be many new products making clever use of AR.

Meanwhile, for the first time in years, the Chinese box office is not just slowing down, it’s shrinking. Hollywood movies are dominating the market but that hasn’t stopped the Chinese government from loosening the reins to let in more Hollywood movies just to sell more tickets.

In fact, the deal limiting the number of imported films into China to 34 per year ends in 2017. As Hollywood goes back to the negotiating table with the Chinese government, they will not only be pushing to get more movies into the country, but also a bigger piece of the box office, which is presently limited to 25%, though is often less.

Of course we also cover the week’s top entertainment news including why season seven of “Game of Thrones” is going to be delayed, how music streaming services have surpassed 55 million paid subscribers and the three leads of the Broadway sensation “Hamilton” have taken their final bow.

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