Showbiz Sandbox 328: Pokémon Finally Brings Augmented Reality to Life

July 11, 2016

After endless hype everyone is finally getting a chance to experience virtual reality and augmented reality in the best way possible; by playing a game. Pokémon Go was an instant hit when it launched recently for mobile phones. It’s literally and figuratively a game-changer and the first of what’s sure to be many new products making clever use of AR.

Meanwhile, for the first time in years, the Chinese box office is not just slowing down, it’s shrinking. Hollywood movies are dominating the market but that hasn’t stopped the Chinese government from loosening the reins to let in more Hollywood movies just to sell more tickets.

In fact, the deal limiting the number of imported films into China to 34 per year ends in 2017. As Hollywood goes back to the negotiating table with the Chinese government, they will not only be pushing to get more movies into the country, but also a bigger piece of the box office, which is presently limited to 25%, though is often less.

Of course we also cover the week’s top entertainment news including why season seven of “Game of Thrones” is going to be delayed, how music streaming services have surpassed 55 million paid subscribers and the three leads of the Broadway sensation “Hamilton” have taken their final bow.

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Showbiz Sandbox 297: Television Networks Brace For Media Measurement Mayhem

October 5, 2015

In the digital age the viewership of television content has been difficult to track across multiple platforms and devices. The announcement of a game-changing merger between web analytics firm Comscore and the TV and box office data outfit Rentrak suggests a much needed solution for cross-media ratings may soon be available.

The combination of Comscore and Rentrak would finally create a company with the deep pockets and technical expertise to legitimately take on Nielsen, the uncontested reigning king of television ratings for the last several decades. The industry welcomes such competition at a time when advertisers are clamoring for accurate audience measurement across all screens, including mobile devices.

Thanks to the increase in delayed viewing, television ratings have become near impossible to report in a timely manner. Overnight ratings have long been the standard for touting a television program’s success (or failure), but now such numbers can represent less than half a show’s total audience once DVR data is counted. This has made keeping track of who watched what when and on which devices extremely confusing.

Of course we also cover the week’s top entertainment news including the plans to the former hit series “MacGyver” a makeover, “Ghostbusters” gets animated and some of the unnecessary recipients among this year’s MacArthur Genius Awards.

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Showbiz Sandbox 152: Rupert Murdoch Shows Off His Split Personality

July 3, 2012

Last week, in-between sending Twitter posts about the break-up of Tom Cruise and Katie Holmes, News Crop. chairman Rupert Murdoch announced he would be splitting one of the world’s biggest media conglomerates into two different companies; one for the publishing entities, the other for the much more profitable film and television operations. Could the tycoon be trying to focus attention on something other than the ongoing phone hacking scandal he is embroiled in?

Speaking of scandals, Charlie Sheen returned to television with a bang (no pun intended). His new series, “Anger Management” set viewership records for a scripted comedy series. If the first 10 episodes prove to be a ratings hit, FX has promised to produce another 90 episodes.

The Academy of Motion Picture Arts and Sciences invited 176 professionals to become members and it looks like they’re becoming more of an equal opportunity group. In fact, they have finally included hair dressers in the makeup category at the Oscars, renaming it Best Makeup and Hairstyling.

We also cover the week’s top entertainment news, the “Today” show’s continuing troubles, Arsenio Hall’s return to late night television and the record breaking ratings for Eurocup 2012.

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