Showbiz Sandbox 297: Television Networks Brace For Media Measurement Mayhem

October 5, 2015

In the digital age the viewership of television content has been difficult to track across multiple platforms and devices. The announcement of a game-changing merger between web analytics firm Comscore and the TV and box office data outfit Rentrak suggests a much needed solution for cross-media ratings may soon be available.

The combination of Comscore and Rentrak would finally create a company with the deep pockets and technical expertise to legitimately take on Nielsen, the uncontested reigning king of television ratings for the last several decades. The industry welcomes such competition at a time when advertisers are clamoring for accurate audience measurement across all screens, including mobile devices.

Thanks to the increase in delayed viewing, television ratings have become near impossible to report in a timely manner. Overnight ratings have long been the standard for touting a television program’s success (or failure), but now such numbers can represent less than half a show’s total audience once DVR data is counted. This has made keeping track of who watched what when and on which devices extremely confusing.

Of course we also cover the week’s top entertainment news including the plans to the former hit series “MacGyver” a makeover, “Ghostbusters” gets animated and some of the unnecessary recipients among this year’s MacArthur Genius Awards.

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Showbiz Sandbox 239: A Gentleman’s Guide To This Year’s Tony Winners

June 9, 2014

This year’s Tony Awards spread the love around with many of the Broadway season’s most lauded shows taking home trophies. “A Raisin in the Sun” won several awards including best revival of a play. Actor Bryan Cranston earned a Tony for his portrayal of President Lyndon Johnson “All The Way”, which also won best play. The critical darling “A Gentleman’s Guide to Love & Murder” walked off with one of the night’s biggest awards, best musical.

Meanwhile Audra McDonald made history by winning her sixth Tony for acting, the most ever won by a performer. There were very few surprises during this year’s ceremony, accept for maybe host Hugh Jackman starting the telecast off by hopping (literally) through a dance routine that lasted four minutes. And even though Neil Patrick Harris didn’t host this year’s ceremony as he has for the past three years, he still managed to make his presence felt by performing a number from “Hedwig and the Angry Inch” and winning the Tony for best actor in a leading role in a musical.

In the world of movies it appears the day-and-date release of movies both in theatres and online is quickly becoming the new normal, if the practice hasn’t done so already. Now, a new research report out of Europe suggests that overlapping release windows is not eroding cinema attendance.

Of course, we also cover the week’s top entertainment news stories including the latest movie from the Wachowski siblings gets pushed into next year, “Game of Thrones” becomes the the most watched show in HBO’s history and despite critical praise the latest Tom Cruise blockbuster is struggling at the box office.

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