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Showbiz Sandbox 258: Bill Cosby Gets Schooled In Celebrity Social Media

November 17, 2014 · 1 Comment 

A social media campaign meant to promote Bill Cosby’s Netflix special seriously backfired last week after allegations the comedian sexually assaulted several women resurfaced. Karen Woodward, a leading entertainment industry social media consultant, stops by to explain what went so wrong and how the past can haunt celebrities who carelessly try their hand at social marketing.

Jumping on Twitter or Facebook may look easy, but if not thought out properly a social media campaign can quickly misfire in a major way. Woodward provides pointers on how to avoid the missteps Cosby made and some basic principles for how celebrities should use social media.

We also hear from a movie distributor who educates us on the math used to forecast the box office for a film’s theatrical release. Turns out it’s not easy to open a movie to more than $100 million, but it’s not impossible either. In fact, the long-held belief that lengthy running times present a big obstacle to nine-figure debuts isn’t quite accurate.

Of course, we also cover the week’s top entertainment news stories including the launch of YouTube’s streaming music service, Hachette and Amazon settle their dispute over e-books and Sony makes it easier to cut your cable cord.

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Showbiz Sandbox 257: Debating President Obama’s Position On Net Neutrality

November 10, 2014 · 2 Comments 

President Obama finally weighed in on the battle over net neutrality calling for the FCC to reclassify broadband providers as utilities under Title II of Telecommunications Act. This inflamed the war between those who believe such a move is mandatory and others who fear bureaucratic regulation will have the unintended consequence of throttling future development [...]

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Showbiz Sandbox 256: A Proposal For Fixing Television Ratings

November 3, 2014 · Leave a Comment 

Thanks to mobile devices, laptops, streaming video, DVRs and good old fashioned live viewing, it’s never been easier to watch your favorite television shows. However this explosion of viewing options has made it harder to keep track of how many people view each show, precisely when and on what device. Despite the difficulty of getting [...]

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Showbiz Sandbox 255: Better Pixels Not More Pixels – Why You’ll Never Care About 4K or 8K TV

October 27, 2014 · Leave a Comment 

Technology is quickly emerging that delivers enhanced theatrical and home viewing experiences the likes of which audiences have never seen. What remains unknown is whether consumers even notice incremental upgrades such as Ultra HD or care enough to pay extra for them. TV manufacturers sure hope so. However, at the SMPTE 2014 Technical Conference held [...]

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Showbiz Sandbox 254: Are HBO and CBS Really Really Becoming Cord-Cutters?

October 21, 2014 · 1 Comment 

The entertainment industry was stunned last week when Time Warner announced plans for HBO to go over the top. The premium cable channel intends to offer a standalone service in the US come 2015 that won’t require a cable subscription. Legions of cord-cutters rejoiced upon learning the news, but what they weren’t actually hearing about [...]

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Showbiz Sandbox 253: Nielsen Is Rating TV Shows By The (Wrong) Numbers

October 14, 2014 · Leave a Comment 

The method by which television ratings are collected and tabulated has long been criticized as imperfect. Now Nielsen, the research firm which provides the ratings, admitted this past week it had been reporting inaccurate audience figures to broadcast networks for the past seven months. Turns out viewership of this year’s season premieres was lower than [...]