On more than a few occasions during 2010 one could hardly fault moviegoers for feeling as if they’d been duped as they left theaters. Movieline journalist and author Alonso Duralde believes that in at least seven instances films were misrepresented by their marketing campaigns. He discusses, among others, the arthouse movie that was sold as an action thriller, the riotous comedy that isn’t funny at all, and a princess tale disguised as a swashbuckling adventure.
Marketing could hardly be the primary reason 2010’s box office was down slightly from the previous year’s record earnings. With ticket sales off by an estimated 5.36% the only thing propping up film grosses were higher ticket prices, which noticeably rose over the past year.
On the other hand, Nielsen reports that Americans are watching more television than last year, around 34 hours per week. Unfortunately for the major broadcast networks which once ruled the airwaves, viewership has become fractured as it spread out across hundreds of cable channels. The only big TV winner during 2010 was living sporting events, which accounted for eight of the top ten highest rated shows of the year.
All of the weeks top entertainment headlines are analyzed during Big Deal or Big Whoop, including the rumored reunion of the Swedish rock group ABBA, the retirement of Stephen King’s weekly magazine column and an Oscar campaign that broke a few Academy rules. The trends music industry executives believe will shape their industry in 2011 is our Inside Baseball topic.
Imax Accounts for 25% Of Tron Legacy’s $100 Million Box Office
Imax Stock Surges Amid Takeover Speculation
Hollywood Sees Slight Decline At Box Office
25 Films Selected For National Film Registry
The American and 6 Other Mis-Marketed Movies of 2010
TV Viewing Continues To Edge Up
MTV Sees Biggest Ratings Gain In A Decade
Nintendo Warns On 3-D For Children
ABBA Members Raise Idea Of A Reunion
Spider-Man Confirms Departure Of Actress Natalie Mendoza
Michael Jackson Special Postponed
Stephen King Retires Entertainment Weekly Column
“The Mentalist” Star Simon Baker Inks $30 Million Deal
WGA’s Nix List: Top 10 Oscar Losers
Apology To Academy For Chris Sparling “Buried” Letter
M.I.A. Releases New Wikileaks Inspired Mixtape
Bon Jovi Tops The 2010 Tour List
14 New Music Industry Thought Leaders Share What’s Ahead In 2011