Showbiz Sandbox 144: Measuring Media Proves Difficult In The Digital Age

April 9, 2012

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Whether trying to figure out how many users the streaming music actually has or why audiences have abandoned television shows in the ten o’clock hour, it turns out keeping track of media metrics often requires fuzzy logic.

In one instance the ratings for CNBC in the 18 to 49-year-old demographic plummeted when three people included in Nielsen’s measurement sampling turned 50. Meanwhile, Billboard’s new formula for ranking singles caused Justin Bieber to narrowly miss hitting the number one spot.

There have been no problems counting money at movie theater and Broadway box offices. “Hunger Games” has helped movie grosses continue their record setting pace for the year and over on the Great White Way, three musicals pulled in over $2 million during Easter break.

Of course, we also cover the top entertainment headlines from the past week, including Ryan Seacrest’s Olympic efforts, Vince Vaughn’s bad timing and YouTube’s confusing relationship with Viacom.

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‘Wrath of the Titans’ Holds at No. 1; ‘American Pie: Reunion’ Sets Franchise Record With $19.3 Million
http://www.hollywoodreporter.com/news/wrath-titans-titanic-hunger-games-american-pie-reunion-foreign-box-office-309430

Facebook Stats Show 17.5 Million Using Spotify
http://www.hypebot.com/hypebot/2012/04/facebook-175-million-people-use-spotify.html

Pandora Listeners Grow 59%
http://latimesblogs.latimes.com/entertainmentnewsbuzz/2012/04/….

Broadway Grosses: Three Shows Cross $2 Million Mark Over Holiday Week
http://www.broadway.com/buzz/161113/broadway-grosses-three-shows-cross-2-million-mark-over-holiday-week/

Broadcast’s Graveyard Shift – It’s 10 p.m.
http://www.adweek.com/news/television/broadcasts-graveyard-shift-139328

‘Hunger Games’ Director Gary Ross In Tough Negotiation For Sequel
http://www.hollywoodreporter.com/news/hunger-games-gary-ross-catching-fire-twilight-307622

Letterman, Ferguson Extend Runs On CBS
http://mediadecoder.blogs.nytimes.com/2012/04/03/letterman-ferguson-extend-runs-on-cbs

Who’s Got Digital Circulation
http://www.adweek.com/news/press/whos-got-digital-circulation-139339

Bad Timing For A Comedy Called Neighborhood Watch
http://www.nytimes.com/2012/04/09/movies/bad-timing-for-a-comedy-called-neighborhood-watch.html

Madonna’s ‘MDNA’ Is No. 1: Guy Oseary, Jimmy Iovine On The Art Of The Album Roll-Out
http://www.hollywoodreporter.com/news/madonna-mdna-guy-oseary-jimmy-iovine-308040

Justin Bieber’s ‘Boyfriend’ Debuts At No. 2 On Hot 100
http://www.billboard.com/#/news/justin-bieber-s-boyfriend-debuts-at-no-2-1006664552.story

Jack White Pioneers New Music Distribution Channel: Balloon Launched Flexi Discs
http://www.hypebot.com/hypebot/2012/04/jack-white-pioneers-new-music-distribution-channel-balloon-launched-flexi-discs-video.html

Keith Olbermann Sues Current TV
http://www.hollywoodreporter.com/thr-esq/keith-olbermann-current-tv-lawsuit-308742

Avatar 2 Delayed
http://www.huffingtonpost.com/2012/04/05/avatar-2-delayed_n_1405490.html

Universal Will Reboot The Mummy
http://www.vulture.com/2012/04/universal-will-reboot-the-mummy.html

CBS’s “How I Met Your Mother” Is A Late Blooming Hit
http://www.nytimes.com/2012/04/09/arts/television/cbss-how-i-met-your-mother-late-blooming-hit.html

James Murdoch Quits As BSkyB Chairman
http://www.deadline.com/2012/04/james-murdoch-to-quit-as-bskyb-chairman-reports/

Booksellers Disappointed By Google Decision To Drop Indies
http://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/51396-booksellers-disappointed-by-google-decision-to-drop-indies.html

GCB Season 1 DVD Announced
http://www.spoilertv.com/2012/03/gcb-season-1-dvd-announced.html

Ryan Seacrest Announces New NBC Job On ‘Today’
http://www.hollywoodreporter.com/live-feed/ryan-seacrest-today-show-olympics-nbc-308170

Paramount Signs Up With Google Movie Rental Service
http://www.deadline.com/2012/04/paramount-signs-up-with-google-movie-rental-service/

Viacom Advances In YouTube Suit
http://online.wsj.com/article/SB1000142405270230330250457732560….

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