Showbiz Sandbox 258: Bill Cosby Gets Schooled In Celebrity Social Media

A social media campaign meant to promote Bill Cosby’s Netflix special seriously backfired last week after allegations the comedian sexually assaulted several women resurfaced. Karen Woodward, a leading entertainment industry social media consultant, stops by to explain what went so wrong and how the past can haunt celebrities who carelessly try their hand at social marketing.

Jumping on Twitter or Facebook may look easy, but if not thought out properly a social media campaign can quickly misfire in a major way. Woodward provides pointers on how to avoid the missteps Cosby made and some basic principles for how celebrities should use social media.

We also hear from a movie distributor who educates us on the math used to forecast the box office for a film’s theatrical release. Turns out it’s not easy to open a movie to more than $100 million, but it’s not impossible either. In fact, the long-held belief that lengthy running times present a big obstacle to nine-figure debuts isn’t quite accurate.

Of course, we also cover the week’s top entertainment news stories including the launch of YouTube’s streaming music service, Hachette and Amazon settle their dispute over e-books and Sony makes it easier to cut your cable cord.


Karen Woodward’s Website

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  • mgiltz

    Check out our latest podcast to hear why “Interstellar” literally COULDN’T have made more than about $70 million its opening weekend when you look back. Hint: running time has nothing to do with it. Your desire to see the movie? That did! We also dive into how social media blew up in Bill Cosby’s face and embroiled him in a scandal that has been brewing for years.

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