Showbiz Sandbox 258: Bill Cosby Gets Schooled In Celebrity Social Media

A social media campaign meant to promote Bill Cosby’s Netflix special seriously backfired last week after allegations the comedian sexually assaulted several women resurfaced. Karen Woodward, a leading entertainment industry social media consultant, stops by to explain what went so wrong and how the past can haunt celebrities who carelessly try their hand at social marketing.

Jumping on Twitter or Facebook may look easy, but if not thought out properly a social media campaign can quickly misfire in a major way. Woodward provides pointers on how to avoid the missteps Cosby made and some basic principles for how celebrities should use social media.

We also hear from a movie distributor who educates us on the math used to forecast the box office for a film’s theatrical release. Turns out it’s not easy to open a movie to more than $100 million, but it’s not impossible either. In fact, the long-held belief that lengthy running times present a big obstacle to nine-figure debuts isn’t quite accurate.

Of course, we also cover the week’s top entertainment news stories including the launch of YouTube’s streaming music service, Hachette and Amazon settle their dispute over e-books and Sony makes it easier to cut your cable cord.

Play

Karen Woodward’s Website
http://www.karenwoodwardonline.com/

‘The Long Haul’ #1 Title Worldwide
http://www.publishersweekly.com/pw/by-topic/childrens/childrens-book-news/article/64722-long-haul-1-title-worldwide.html

Christopher Nolan’s ‘Interstellar’ Breaks Records in China
http://www.hollywoodreporter.com/news/global-box-office-christopher-nolans-747516

Film Distribution Math Allows For Box Office Forecasting
http://www.sperlingspeaks.com/post/102974198181/film-distribution-math

Christopher Nolan Breaks Silence on ‘Interstellar’ Sound
http://www.hollywoodreporter.com/behind-screen/christopher-nolan-breaks-silence-interstellar-749465

Movie Theater on ‘Interstellar’ Sound Complaints: Take It Up With Christopher Nolan
http://www.hollywoodreporter.com/news/movie-theater-blames-christopher-nolan-748866

Amazon and Hachette Resolve Dispute
http://www.nytimes.com/2014/11/14/technology/amazon-hachette-ebook-dispute.html

YouTube Unveils New Subscription Service ‘Music Key’
http://www.rollingstone.com/music/news/youtube-unveils-new-subscription-service-music-key-20141112

No. 1 With a Bullet: ‘Nadeshot’ Becomes a Call of Duty Star
http://www.nytimes.com/2014/11/16/technology/esports-call-of-duty-nadeshot-celebrity-success.html

PlayStation Vue Is A Cloud-Powered Broadcast TV Service
http://www.engadget.com/2014/11/13/playstation-vue-sony-tv-service/

Sirius XM Has Setback in Lawsuit
http://www.nytimes.com/2014/11/17/business/media/judge-rules-against-sirius-xm-on-royalties-in-suit-by-the-turtles.html

BEA, BookCon Will Have Separate 2015 Dates
http://www.publishersweekly.com/pw/by-topic/industry-news/bea/article/64711-bea-bookcon-will-have-separate-2015-dates.html

Alleged Bill Cosby Rape Victim: “Why Wasn’t I Believed?”
http://www.hollywoodreporter.com/news/alleged-bill-cosby-rape-victim-748859

Bill Cosby ‘Late Show’ Appearance Canceled After Rape Allegations Resurface
http://www.hollywoodreporter.com/live-feed/bill-cosby-late-show-appearance-749389

Bill Cosby Memes Shame Comedian for Rape Allegations
http://www.hollywoodreporter.com/news/bill-cosby-rape-allegations-repeated-748027

Bill Cosby Axes Meme Generator After Focus on Sex Assault Allegations
http://www.latimes.com/entertainment/gossip/la-et-mg-bill-cosby-meme-generator-20141110-story.html

‘An Open Secret’: Film Review
http://www.hollywoodreporter.com/review/an-open-secret-film-review-749444

  • mgiltz

    Check out our latest podcast to hear why “Interstellar” literally COULDN’T have made more than about $70 million its opening weekend when you look back. Hint: running time has nothing to do with it. Your desire to see the movie? That did! We also dive into how social media blew up in Bill Cosby’s face and embroiled him in a scandal that has been brewing for years.

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