Showbiz Sandbox 297: Television Networks Brace For Media Measurement Mayhem
October 5, 2015
In the digital age the viewership of television content has been difficult to track across multiple platforms and devices. The announcement of a game-changing merger between web analytics firm Comscore and the TV and box office data outfit Rentrak suggests a much needed solution for cross-media ratings may soon be available.
The combination of Comscore and Rentrak would finally create a company with the deep pockets and technical expertise to legitimately take on Nielsen, the uncontested reigning king of television ratings for the last several decades. The industry welcomes such competition at a time when advertisers are clamoring for accurate audience measurement across all screens, including mobile devices.
Thanks to the increase in delayed viewing, television ratings have become near impossible to report in a timely manner. Overnight ratings have long been the standard for touting a television program’s success (or failure), but now such numbers can represent less than half a show’s total audience once DVR data is counted. This has made keeping track of who watched what when and on which devices extremely confusing.
Of course we also cover the week’s top entertainment news including the plans to the former hit series “MacGyver” a makeover, “Ghostbusters” gets animated and some of the unnecessary recipients among this year’s MacArthur Genius Awards.
The Martian’ Opens To $44.6M, Will Pass $100M Worldwide
‘The Martian’ Opens With Strong $55 Million Weekend
Vin Diesel Confirms Final ‘Fast & Furious’ Trilogy
Hasbro Exec Confirms 4 More ‘Transformers’ Sequels
Taika Waititi in Negotiations to Direct ‘Thor: Ragnarok’ for Marvel
Spider-Man Producer to Present NYC Lab of Jim Steinman’s Bat Out of Hell Musical
Sony Pictures Television Producing Russian ‘Roseanne’ Adaptation
MacArthur ‘Genius Grant’ Winners for 2015 Are Announced
‘Westworld’ Actors Warned About Graphic Sex Scenes
Animated ‘Ghostbusters’ Film in the Works at Sony
French Film Company Wild Bunch Launches TV Division
‘MacGyver’ Reboot in the Works at CBS With Director James Wan
Nonesuch President to Step Down After 32 Years
Facebook Launches New Bid to Steal TV Advertising Dollars
Trevor Noah’s ‘Daily Show’ Premiere Draws 3.5 Million Across Viacom Networks
Trevor Noah’s ‘Daily Show’ Live Ratings Aren’t Thrilling — But That’s Not What Matters
ABC’s TGIT Dramas, NBC’s ‘Heroes Reborn’ Gain Big in Delayed Viewing
USA’s ‘Graceland’ Canceled After Three Seasons
Measurement Firm ComScore to Acquire Rentrak
Media Measurement Madness: Can ComScore-Rentrak Go Toe-To-Toe With Nielsen?