Showbiz Sandbox 297: Television Networks Brace For Media Measurement Mayhem

In the digital age the viewership of television content has been difficult to track across multiple platforms and devices. The announcement of a game-changing merger between web analytics firm Comscore and the TV and box office data outfit Rentrak suggests a much needed solution for cross-media ratings may soon be available.

The combination of Comscore and Rentrak would finally create a company with the deep pockets and technical expertise to legitimately take on Nielsen, the uncontested reigning king of television ratings for the last several decades. The industry welcomes such competition at a time when advertisers are clamoring for accurate audience measurement across all screens, including mobile devices.

Thanks to the increase in delayed viewing, television ratings have become near impossible to report in a timely manner. Overnight ratings have long been the standard for touting a television program’s success (or failure), but now such numbers can represent less than half a show’s total audience once DVR data is counted. This has made keeping track of who watched what when and on which devices extremely confusing.

Of course we also cover the week’s top entertainment news including the plans to the former hit series “MacGyver” a makeover, “Ghostbusters” gets animated and some of the unnecessary recipients among this year’s MacArthur Genius Awards.


The Martian’ Opens To $44.6M, Will Pass $100M Worldwide

‘The Martian’ Opens With Strong $55 Million Weekend

Vin Diesel Confirms Final ‘Fast & Furious’ Trilogy

Hasbro Exec Confirms 4 More ‘Transformers’ Sequels

Taika Waititi in Negotiations to Direct ‘Thor: Ragnarok’ for Marvel

Spider-Man Producer to Present NYC Lab of Jim Steinman’s Bat Out of Hell Musical

Sony Pictures Television Producing Russian ‘Roseanne’ Adaptation

MacArthur ‘Genius Grant’ Winners for 2015 Are Announced

‘Westworld’ Actors Warned About Graphic Sex Scenes

Animated ‘Ghostbusters’ Film in the Works at Sony

French Film Company Wild Bunch Launches TV Division

‘MacGyver’ Reboot in the Works at CBS With Director James Wan

Nonesuch President to Step Down After 32 Years

Facebook Launches New Bid to Steal TV Advertising Dollars

Trevor Noah’s ‘Daily Show’ Premiere Draws 3.5 Million Across Viacom Networks

Trevor Noah’s ‘Daily Show’ Live Ratings Aren’t Thrilling — But That’s Not What Matters

ABC’s TGIT Dramas, NBC’s ‘Heroes Reborn’ Gain Big in Delayed Viewing

USA’s ‘Graceland’ Canceled After Three Seasons

Measurement Firm ComScore to Acquire Rentrak

Media Measurement Madness: Can ComScore-Rentrak Go Toe-To-Toe With Nielsen?

  • mgiltz

    The latest episode of Showbiza Sandbox? The free podcast about the entertainment industry that’s priceless? Sign me up! Wait, I’m actually on the show. And really, aren’t studios exhausting us in advance with all these announced movie projects? Three more Fast & Furious? Four more Transformers? A dozen Star Wars movies when the first (new) one hasn’t even come out yet? I’m worn out just thinking about it.