Showbiz Sandbox 332: How Cable Companies Will Profit From Cord-Cutting After All

August 22, 2016


We keep hearing that cord-cutting is going to destroy the U.S. cable industry. But SNL Kagan analyst Ian Olgeirson says the economic outlook for the business over the next decade is actually quite solid. Olgeirson joins us to explain how cable companies are turning cord-cutters into more profitable cord-swappers and what that means for their long-term health.

Meanwhile, for the 2016 Summer Olympics in Rio you didn’t need to have a cable subscription since so much of the action was streamed live online. In fact, while television viewership may not have reached the levels some networks around the world had hoped, a record number of hours were streamed over the Internet from this year’s games.

We also launch a new segment that tells you the one new book worth reading out of the thousands that are published each week, as listed on BookFilter, a book lover’s best friend.

Of course we also cover the week’s top entertainment news including the dispute over Tom Cruise’s salary for “Mission: Impossible 6”, the power struggle at Viacom nears a resolution and Barbara Streisand tells Apple’s Siri how to pronounce her name properly.


Ian Olgeirson’s Twitter Account

comScore Announces Official Worldwide Box Office Results for Weekend of August 21, 2016

NBC’s $12 Billion Olympics Bet Stumbles, Thanks to Millennials

TV Ratings: Rio Games Take Silver with 27.5 Million Average for Competition Coverage

TV Ratings: Rio Olympics Hit Low in Final Stretch

France Télévisions’ Olympics Digital Coverage Hits New High

Surrender New York on BookFilter

Kickstarter Hits a Publishing Milestone

J.K. Rowling Announces E-Book Series, ‘Pottermore Presents’

Viacom, Sumner Redstone Close to Deal Ousting CEO Philippe Dauman

Redstone Family Prevails in Fight for Viacom, Philippe Dauman to Exit

Sumner Redstone’s Granddaughter Challenges Philippe Dauman Settlement

Frank Ocean Ends His Long Silence With a Variety of Works

Univision to Buy Gawker Media for $135M to Shut Down Next Week

BAFTA Relaxes Rules on Video-On-Demand Movies for Film Awards

Barnes & Noble Ousts CEO, Ron Boire

1999 Rape Case Swirls Around Nate Parker and His Film ‘The Birth of a Nation’

What the Amy Schumer Saga Says About Feminism and Compromises

Barbra Streisand Brings Siri Kvetch Directly to Apple CEO Tim Cook

Tom Cruise ‘Mission: Impossible 6’ Pay Dispute Halts Preproduction

CAA Book’s Lack of Index Frustrates Hollywood Readers

Next 10 Years Look Upbeat for the U.S. Cable Industry

Promising Next Ten Years for US Cable Industry but Video Fears Persist

Leading US MVPDs Lose 705,000 Subscribers Over Past Four Quarters


  • mgiltz

    Apparently Showbiz Sandbox is the only media outlet that can do math. While everyone else laments that the Rio Olympics ratings were down from London, we pointed out the obvious: London was the highest rated overseas Olympics in history. So it was very likely that Rio would be “down” — that is, the second highest overseas Olympics in history. Plus we talk cord cutting with a top analyst. You may lower your pay TV bill but guess what? They’re raising your broadband fee.