Showbiz Sandbox 177: The Bloomin’ Onion Effect: Why Audiences Are Happy Movies Have Gotten Longer

In an age where audiences have grown used to the brevity of YouTube clips and 140 character updates, Hollywood is instead serving up super sized movies. Six of the top ten movies from 2012 were over two hours, including comic book movies like “The Avengers”. Even comedies such as “This Is 40” crossed the 120 minute mark and don’t even get us started on “The Hobbit”.

Rebecca Keegan of the Los Angeles Times explains the increase in movie running times has a lot to do with the creative control marquee directors have over their films as well as digital tools that allow them to shoot more footage. Surprisingly, Keegan found that most moviegoers appreciate longer running times since it makes them feel they are getting a more value for the price of admission.

Also from the Los Angeles Times is Glenn Whipp, who joins us to discuss some of the surprise Academy Award nominations announced last week and whether the Golden Globes might affect who wins Oscars this year.

Of course, we also cover the week’s top entertainment headlines including a resolution in Superman’s court case, the return of daytime soap operas and whether the film adaption of “Fifty Shades of Grey” will be rated NC-17.

Continue reading Showbiz Sandbox 177: The Bloomin’ Onion Effect: Why Audiences Are Happy Movies Have Gotten Longer

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