Showbiz Sandbox 293: Why Forecasting Box Office Has Become So Difficult

Though this year’s North American summer box office may wind up being the second biggest on record at $4.4 billion, movie studios are finding it far more difficult to predict opening weekend grosses. An article in the Hollywood Reporter details how tracking pre-release box office has become unreliable in an age when social media buzz and movie review aggregation have become so prevalent.

Word-of-mouth can now spread so quickly that movies like “Ted 2” can be doomed 24 hours after release, opening 33% below its estimated $50 million first weekend gross. And it’s not just flops that suffer tracking mishaps, as evidenced by “Jurassic World” bowing to $208 million, 60% more than originally anticipated.

Until now, Apple hasn’t had to worry about movie box office or even television ratings, but all that might change if rumors the company is getting into producing original content are at all true.

Of course we also cover the week’s top entertainment news including why Aretha Franklin wound up in court last week, why DreamWorks is leaving Disney and who the Academy selected to produce next year’s Oscar telecast.

Continue reading Showbiz Sandbox 293: Why Forecasting Box Office Has Become So Difficult

Play

Showbiz Sandbox 126: Foot In Mouth Disease Sweeps Through Hollywood

Getting publicity in Hollywood can be a very difficult task. If you are an A-list director like Brett Ratner or a hot actor like Ashton Kutcher however, all you need to do is make a bigoted statement or fire off an ignorant Twitter post and you’ll get more ink than you ever wanted. Ratner’s homophobic slur forced him to resign as producer of next year’s Oscars, while Kutcher’s uninformed opinion on current events caused him to rethink his social media participation. Has the entertainment industry become overly sensitive or do its inhabitants just have no class? We try to figure out what all the fuss is about.

The other big news of the week was the sale of record label EMI to Universal Music Group and Sony. EMI’s owner, Citibank, decided to split the record label from its publishing arm in an effort to get the deal passed antitrust regulators. As the music industry contracts from four major record companies to three, what will it mean for indie artists and their fans?

Broadway may also be undergoing some changes soon. Long running musicals such as “Mamma Mia!”, “Chicago” and “Mary Poppins” seem to be fading fast and may need to make way for new productions such as a revival of “Porgy & Bess”, “Evita” featuring Ricky Martin and a stage version of “Bonnie & Clyde”.

Continue reading Showbiz Sandbox 126: Foot In Mouth Disease Sweeps Through Hollywood

Play