Showbiz Sandbox 81: Kanye West Spins His Own Hype

The week of Thanksgiving is usually slow when it comes to entertainment news, but not this year. There was a horse race at the box office as Disney’s 50th animated feature nearly toppled the seventh Harry Potter film at the box office. “Tangled” received positive reviews and earned an impressive $69 million over the four day holiday weekend.

Also bowing last week was Kanye West’s fifth studio album which is being hailed by critics as a masterpiece. But even before critics had weighed in West had jumped on popular social networking platforms to promote the release and his image. A story in the Los Angeles Times claims the hip-hop star has become a master at creating and controlling his own hype. If that’s the case, then why does West have such a terrible reputation as a troublemaker?

Also trying to promote themselves via social media was Sesame Street’s Cookie Monster. The furry blue “cookie enthusiast” is campaigning to host “Saturday Night Live” starting with a video on YouTube. Don’t laugh too hard though, since “SNL” seems to be where the Oscars are scouting for hosts. Just ask two former SNL guests James Franco and Anne Hathaway who will be co-hosting the 83rd Academy Awards.

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