May 2, 2011
Starting out on the streets of Brooklyn, New York as a drug dealer in the late 1980s, hip-hop star Jay-Z has transformed himself into a recognizable brand encompassing music, clothing, restaurants, nightclubs and an NBA basketball team. Our guest this week is Forbes staff writer Zack O’Malley Greenburg who tells the improbable story of how Jay-Z rose to the top of the business world in his new book, “Empire State of Mind: How Jay-Z Went from Street Corner to Corner Office“.
Another brand that has proven their business acumen is home video subscription service Netflix. The company, which reported record first quarter numbers this past week, soon will have a number of competitors, including the likes of YouTube, DirecTV and Comcast.
Maybe Vin Diesel can turn himself into a mega-brand, proving he can still open a film on a global scale with “Fast Five”, the fifth installment in the “The Fast and The Furious” franchise. The film earned mega-bucks this past weekend, despite being up against the summer blockbuster “Thor” in international territories.
March 14, 2011
In their never ending quest to replace declining DVD revenue movie studios have begun renting movies on Facebook. Such partnerships are focused on more than just sales, or finding a Netflix competitor, they are also about marketing. As Facebook users rent and purchase movies they’ll be transformed into a social marketing army.
Mel Gibson made headlines again last week accepting a plea deal in his spousal battery case. Whether moviegoers will forgive Gibson for recent ethnic slurs and racist comments will be tested when his next film, “The Beaver”, premieres at the South by Southwest festival in Austin, Texas. Meanwhile, Carlie Sheen, in between streaming his wacky behavior on the Internet, was also headed to court to file a $100 million lawsuit against Warner Bros. and sitcom producer Chuck Lorre.
Julie Taymor joined Sheen on the unemployment line. After spending nine years bringing the Broadway musical “Spider-Man Turn Off The Dark”, Taymor was replaced as the director of the expensive, beleaguered musical.