August 2, 2010
Last summer a number of movies had enormous box office drop offs in their second day of release and studios blamed it on what they termed the Twitter Effect. Daniel Frankel from The Wrap joins us to explain how the social media trend that was going to revolutionize word-of-mouth hasn’t demonstrably done so. Platforms such as Facebook, MySpace and even text messaging seem to influence moviegoers more than Twitter. That hasn’t stopped studios from finding modest success on Twitter by purchasing trending topics.
A number of big television news stories broke over the past week thanks to the annual Television Critics Association press tour. Ellen DeGeneres resigned as a judge on “American Idol”, but Fox may be replacing her with Jennifer Lopez. Meanwhile, Stephen McPherson, the president of ABC, abruptly resigned under a cloud of controversy relating to rumored sexual harassment investigations and was promptly replaced by ABC Family topper Paul Lee.
In the music world Kanye West may be hoping the Twitter effect will help boost sales of his upcoming album. The hip-hop star made headlines by opening a Twitter account and turning up at Facebook headquarters to entertain employees.