Showbiz Sandbox 130: It’s The Data, Stupid (or Why Live Nation Bought BigChampagne)

December 19, 2011

As 2011 comes to an end mainstream media companies continue to struggle with how to distribute their content through the Internet. That was never more apparent than this week as concert promoter Live Nation acquired BigChampagne, a media tracking and technology company. Joe Fleischer, Big Champgne’s chief marketing officer, explains why a live-event company is interested in staying on top of the latest music industry data and how the acquisition will help Live Nation better understand their customers.

Meanwhile, as SOPA and PIPA make their way through Congress, Universal Music Group caused a stir when they tried to squash news reports of their copyright infringement lawsuit against MegaUpload. Then there was comedian Louis C.K. who used digital convergence to his benefit by selling a video of his most recent stand-up show directly to fans, making a huge profit in the process.

Matt Damon was also muddying the waters last week by revealing the in-fighting going on behind the scenes of the”Bourne” franchise. Of course, we also cover the top entertainment news stories of the week including the Golden Globe and SAG award nominations, Howard Stern’s new television gig on “America’s Got Talent” and Madonna’s new record contract.

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