Showbiz Sandbox 122: The Real Story Behind Steve Jobs And Pixar

October 10, 2011

Millions mourned the loss of Apple co-founder Steve Jobs this past week when the innovator behind the Macintosh computer,  the iPod and others died at the age of 56. Though the endless eulogies of Jobs always mention Jobs Pixar tenure, they rarely provided any real detail. Truth is Jobs lost money with Pixar for ten years trying to turn the company into a successful computer hardware business. We’ll dive into the story of how Jobs came to own Pixar and how the company stumbled upon success in computer animation.

Of course, there has never been a Pixar film that didn’t make money. However, we often blithely dismiss one movie as being a box office loser and another as a hit even though they might seem similar in budgets and box office. When we consider a film a hit or a flop, we’re making numerous assumptions on various factors. It’s always a judgment call, but to try and explain what sort of judgments we’re making, we’ve decided to look at several different movies and explain why we consider them a hit or miss.

It’s not as hard to tell when a new television series is a flop, especially after the network cancels it. A number of new shows (“Playboy Club”) got axed this past week, while others (“New Girl”) were picked up for an entire season. One series which nearly didn’t make the cut was “The Simpsons”. After its 23rd season the animated show was nearly canceled over a contract dispute with the cast providing voices for its lovable characters.

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