Showbiz Sandbox 101: How Jay-Z Went From Street Corner To Corner Office

May 2, 2011

Starting out on the streets of Brooklyn, New York as a drug dealer in the late 1980s, hip-hop star Jay-Z has transformed himself into a recognizable brand encompassing music, clothing, restaurants, nightclubs and an NBA basketball team. Our guest this week is Forbes staff writer Zack O’Malley Greenburg who tells the improbable story of how Jay-Z rose to the top of the business world in his new book, “Empire State of Mind: How Jay-Z Went from Street Corner to Corner Office“.

Another brand that has proven their business acumen is home video subscription service Netflix. The company, which reported record first quarter numbers this past week, soon will have a number of competitors, including the likes of YouTube, DirecTV and Comcast.

Maybe Vin Diesel can turn himself into a mega-brand, proving he can still open a film on a global scale with “Fast Five”, the fifth installment in the “The Fast and The Furious” franchise. The film earned mega-bucks this past weekend, despite being up against the summer blockbuster “Thor” in international territories.

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