Showbiz Sandbox 317: Bundling Cable Networks May Work For Advertisers, But Not For Cable Customers
April 4, 2016
In yet another sign that the difference between broadcast and cable networks is eroding, NBCUniversal announced that it would include all of its cable outlets in their traditional upfront presentation to advertisers for NBC. By combining shows from networks such as Bravo, Telemundo and Oxygen with the big primetime hits on NBC, the Comcast owned media giant is signaling that the best way for advertisers to reach viewers is through aggregating audiences.
Time Warner Cable, on the other hand, is struggling to distribute its own content through different cable providers. Specifically, none of the other pay-TV companies is willing to force their customers to pay for SportsNet LA, the regional sports network owned by the Los Angeles Dodgers. Could this be an indication that cable operators finally understand that technology will force them to unbundle their basic cable offering?
Meanwhile, short, cheap and entertaining books – once called dime store novels or pulp fiction – are making a comeback. As are serialized novels, short stories and lots of things that don’t fit into the 250 pages or more standard of most books today. Technology and the need to hold the attention of readers are the reasons it’s happening.
Of course we also cover the week’s top entertainment news including the controversial film pulled from the Tribeca Film Festival lineup, the death of comedian Gary Shandling and the porn industry gets into virtual reality.
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Showbiz Sandbox 214: Go Big Or Go Home – Why Big Budget Blockbusters Are The Safest Bet In Entertainment
November 18, 2013
Over the past year filmmakers from Steven Spielberg to Steven Soderbergh have lamented over Hollywood’s love affair with expensive tentpole releases. However, according to Harvard Business School professor Anita Elberse the entertainment industry is obsessed with blockbusters because they work. She explains why in a wide ranging interview about her new book on the subject, “Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment”.
Not only are the number of big budget films studios churn out on the rise, apparently so is the level gun violence in hit titles. After studying 945 movies released from 1950 to the present day, researchers discovered gun violence portrayed in movies more than doubled during the time frame.
Meanwhile, in the television world most have forgotten about daytime soap operas. That hasn’t kept companies like Prospect Park from trying to keep shows such as “One Life To Live” and “All My Children” alive online. Unfortunately, they don’t seem to be getting any help from the network that originally aired the soaps and are now going to court over the matter.
Of course, we also cover the week’s top entertainment news stories including a movie for Monster High dolls, a new HBO show for John Oliver, pricy reruns for “The Simpsons” and a new manager for the rock band U2.
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