Showbiz Sandbox 652: Comscore, Nielsen and the Battle Over TV Ratings
March 26, 2024
The way audiences watch television has changed radically over the past ten years, bet it when, where or how. Nielsen, long the king of TV ratings, is facing competition from upstarts like Comscore. With viewership on mobile and over-the-top devices not always being measured, advertisers are beginning to include social media awareness into account when determining the success of their marketing campaigns.
Meanwhile filmmaker Jonathan Glazer’s Oscar acceptance speech for the movie “Zone of Interest,” in which he referenced the ongoing conflict in Gaza and Israel, has generated a lot of debate with nearly 1,000 industry professionals signing a petition denouncing his statements.
Of course we also cover the week’s top entertainment headlines including this year’s IRA Awards, a controversial hire at NBC News and IMAX heads to the Paris Summer Olympics.
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Showbiz Sandbox 184: How Authors Rig The Bestseller Lists
March 4, 2013
When Soren Kaplan’s “Leapfrogging” was published last summer it immediately appeared on the Wall Street Journal’s list of best-selling business books, a position that would be maintained for only a week. That was more than enough time for Kaplan to cement his status as a best-selling author which, in-turn, helps him land lucrative speaking and consulting gigs.
That is precisely why Kaplan hired a marketing firm to purchase copies of the book upon publication to assure it would appear on bestseller lists. During an interview with the Journal, Kaplan reveals how authors buying their way onto the bestseller list is a dirty little secret the publishing industry would prefer you not know about.
Dreamworks Animation is not being completely honest either. They took huge write-downs on their most recent release “Rise of the Guardians” and faulted the film’s weak performance as the reason for laying of 400 employees. However many question whether the company’s decision to move some of their production to China may have more to do with it.
Of course we also cover the week’s top entertainment headlines including the best yearly music sales since 1999, the end of Daily Variety and whether NBC is looking to part ways with Jay Leno (again).
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Showbiz Sandbox 134: Video-On-Demand Rides To The Rescue At Sundance
January 30, 2012
This year’s Sundance Film Festival came to a close last weekend awarding top prizes to a wide range of movies. Independent film industry veteran Michael Tuckman sizes up this year’s festival and highlights some of its most noteworthy movies. Tuckman explains how video-on-demand has become a big part of the distribution strategy for such films, providing them with a wider audience than traditional art houses.
IFPI also showed up with some good news last week reporting that global digital music sales were up eight percent in 2011. Subscription services such as Pandora and Spotify are helping increase revenue, though they are also eating into the advertising dollars usually reserved for local radio stations.
Meanwhile, Broadway is gearing up for its spring season with a glut of hot new productions, making it difficult to pick a front-runner for Best Musical (the most valuable – if not the only valuable – Tony Award). Best Play is also up for grabs and none of the newcomers are slam dunks.
We also cover the week’s top entertainment news stories including, Simon Cowell retooling the “X-Factor” with new hosts and judges, an upbeat earnings report from Netflix and how Ticketmaster bungled the sale of tickets to Bruce Springsteen’s latest tour… again.
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