Showbiz Sandbox 272: Why The TV Industry Is Fighting Over Your Viewing Habits

Time-shifting content consumption has grown astronomically over the past several years thanks to technology like streaming and DVRs. Nearly half of all TV viewers no longer watch shows when they are first aired, upending the traditional ratings system used to measure audiences. Networks now want advertisers to pay for all the viewers of a program up to a week after its original telecast.

Presently, advertisers only pay for viewers of a show during the first three days after its broadcast, a timeframe the don’t wish to extend. Complicating the matter is a dramatic increase in the number of shows airing during primetime, fracturing audiences and forcing ad execs to sift through 1,700 programs in which commercials can be placed.

Buying ad time during the Academy Awards ceremony is usually a no-brainer for marketing moguls, however the Oscars telecast has become so predictably dull that it’s audience has begun to shrink. In an effort to boost ratings, the Academy’s Board of Governors is now hinting they may revert back to having only five Best Picture nominees, rather than the potential of ten. We debate why this is not such a good idea.

Of course, we also cover the week’s top entertainment news stories including the high profile court battle over the authoriship of a hit song, NBC goes over-the-top and Bruce Willis heads to Broadway.

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Showbiz Sandbox 268: Going Backstage At The Grammys With David Wild

The Grammy Awards were held last weekend to honor the year’s best music. David Wild, one of the producers and writers of the Grammys telecast (not to mention a contributing editor at Rolling Stone), takes us behind the scenes at the ceremony. He explains what it’s like to get Madonna, Miley Cyrus and Nikki Minaj on the same page and the difficulty of describing Sia’s unique stage performance to Stevie Wonder.

Meanwhile, a couple of big media conglomerates announced significant management changes over the past week; Amy Pascal will be stepping down as head of Sony Pictures due in no small part to the recent cyber attack against the company and Tom Staggs is anointed as the most likely candidate to take over for Disney CEO, Bob Iger when the latter steps down in 2018.

Speaking of big name execs, FCC chairman Tom Wheeler finally submitted his proposal for net neutrality, which would regulate ISPs to enforce open internet protections.

Of course, we also cover the week’s top entertainment news stories including why actor Michael Gambon is retiring from the stage, the uproar over news anchor Brian Williams and how Kodak is keeping film stock alive.

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Showbiz Sandbox 239: A Gentleman’s Guide To This Year’s Tony Winners

This year’s Tony Awards spread the love around with many of the Broadway season’s most lauded shows taking home trophies. “A Raisin in the Sun” won several awards including best revival of a play. Actor Bryan Cranston earned a Tony for his portrayal of President Lyndon Johnson “All The Way”, which also won best play. The critical darling “A Gentleman’s Guide to Love & Murder” walked off with one of the night’s biggest awards, best musical.

Meanwhile Audra McDonald made history by winning her sixth Tony for acting, the most ever won by a performer. There were very few surprises during this year’s ceremony, accept for maybe host Hugh Jackman starting the telecast off by hopping (literally) through a dance routine that lasted four minutes. And even though Neil Patrick Harris didn’t host this year’s ceremony as he has for the past three years, he still managed to make his presence felt by performing a number from “Hedwig and the Angry Inch” and winning the Tony for best actor in a leading role in a musical.

In the world of movies it appears the day-and-date release of movies both in theatres and online is quickly becoming the new normal, if the practice hasn’t done so already. Now, a new research report out of Europe suggests that overlapping release windows is not eroding cinema attendance.

Of course, we also cover the week’s top entertainment news stories including the latest movie from the Wachowski siblings gets pushed into next year, “Game of Thrones” becomes the the most watched show in HBO’s history and despite critical praise the latest Tom Cruise blockbuster is struggling at the box office.

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