Showbiz Sandbox 366: Shifting TV Viewership is Affecting Ratings, Ad Sales and Future Programming Decisions
May 15, 2017
All the major television networks are preparing their dog-and-pony shows for advertisers at this year’s upfront presentations as they look to sell $9 billion worth of commercial time for the upcoming season. However with viewership continuing to become more fractured, the industry has grown concerned that falling ratings over the past year will lead to lower ad sales. Which raises the question about just how accurate audience measurement is these days.
Networks have begun taking measures to shore up potentially weaker ad sales by demanding harder bargains from production companies, owning more of their own series and making untold fortunes internationally with certain shows. They’re also dabbling more and more with live television specials including musicals such as “A Christmas Story”.
The 70th edition of the Cannes Film Festival will also begin this week, though not without some controversy over two Netflix titles screening in competition, but not in French movie theaters. This has led Cannes to create a new rule beginning in 2018 that any film selected for the festival must have a theatrical release in France.
Of course, we also cover the week’s top entertainment news including why Spotify might abandon plans for its IPO in lieu of a direct list o the stock market, Cheryl Boone Isaacs decides not to run for another term as head of the Academy of Motion Picture Arts and Sciences and Kelly Clarkson joins “The Voice” just as ABC announces the return of “American Idol.”
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Showbiz Sandbox 174: Is “The Hobbit” A Death Knell for 3D Movies?
December 17, 2012
All of the talk surrounding the release of “The Hobbit” was over high frame rate and whether audiences would reject a crisper image. It may have been more appropriate to discuss whether audiences have already shunned 3D. Only 49% of audiences chose to see the film in 3D over opening weekend. If moviegoers aren’t willing to see a film shot and meant to be seen in 3D, is the format ultimately doomed?
“The Hobbit” was noticeably absent on a number of important year-end top film lists. Nor was it among the nominations for the Golden Globes and SAG Awards, which were announced last week.
The fantasy book from “The Hobbit” is adapted has been a perennial best seller, but with the explosion of e-book readers future generations may not even know what a book is. Can e-books and print co-exist?
Of course we also cover the week’s top entertainment headlines including this year’s Rock Hall of Fame inductees, the top grossing concert tours of 2012 and (finally!) an end to loud television commercials.
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Showbiz Sandbox 97: What The Failure Of “Mars Needs Moms” Means For Hollywood
March 22, 2011
When Disney’s animated film “Mars Needs Moms” flopped at the box office, film industry insiders struggled to pinpoint a possible cause. Was it the motion-capture animation style? The lackluster storyline? Are multiplexes saturated with too animated family films? Have higher 3D ticket prices caused moviegoers to become more picky? We are joined by New York Times media reporter Brooks Barnes who faults a long list of culprits for the movies failure.
Meanwhile, music industry big shots trekked to Austin, Texas last week hoping to find undiscovered artists at the South by Southwest music conference. However, 13-year-old Rebbecca Black didn’t have to attend SxSW to attract attention. She became the world’s latest pop-star in under a week when her much maligned song and music video turned into a viral Internet sensation.
Streaming video continues to change the television landscape. Video streaming service Netflix made the jump into original programming by picking up a television series. Such a move was aimed at keeping Netflix ahead of an endless assortment of competitors entering the market.
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