Showbiz Sandbox 117: Crunching The Numbers Behind Summer’s New Box Office Records
September 6, 2011
Big budget sequels and super hero movies helped push the bar on summer box office records slightly higher. North American grosses rose to $4.4 billion as overseas markets improved to $8.2 billion in receipts. But how much did all those blockbusters actually cost to produce and market? After all the money is counted, how profitable will the latest installments of “Pirates of the Caribbean” and “Transformers” truly be? We sharpen our pencils and do the math to answer all these questions and more.
One future blockbuster that was recently axed by Disney may actually get made after all. The studios is lowering the budget on “The Lone Ranger” by asking star Johnny Depp and filmmaker Gore Verbinski to take a pay cut.
The publishing world also seems to be doing quite well lately thanks to strong sales of digital titles. Even though the e-books may be getting all the love in mainstream media stories, Random House wants everyone to know that print books aren’t dead. In fact, the sale of hardcover and paperback books still outpaces their digital counterparts.
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