May 23, 2011
Despite earning more than $90 million in North America during its debut weekend, the opening of “Pirates of the Caribbean: On Stranger Tides” did not live up to many industry insiders lofty expectations for the movie. However, considering the film made an additional $260 million in more than 100 international territories, its impossible to consider the latest installment of the Jack Sparrow franchise anything other than a success.
Even so, some analysts believe any muted box office returns for “Pirates” in North America are due to the public’s rejection of 3D movies. Have audiences grown tired of viewing films in 3D? Is the once flashy new technology now passé or is the surcharge for 3D and Imax causing moviegoers to opt-out?
The Cannes Film Festival came to an end this past week with Terrence Malick’s “Tree of Life” taking home the Palm d’Or. Will winning the festival’s top prize help the film’s financial prospects? If history is any guide, probably not.